The 'kueh lapis' strategy

Bridging interests of all stake holders

The key to engaging content

NOT 'burning and learning'

Pivoting to reach conservative brands

The future of content on Web3

Content still king, channels must evolve

Synopsis: The Pitch by Garage is The Business Times’ new podcast hosted by NUS Alumni Ventures co-founder Vanessa Ho. It deep dives into startups and tech and provides key business building skills from business leaders, entrepreneurs and experts.

What are ‘ramen profits’ and the ‘kueh lapis strategy”? Why did Hepmil Media Group, the company behind meme site SGAG, not want investments from the get-go? 

Vanessa gets the skinny from Karl Mak, CEO and co-founder, in this first episode which also features comments on Hepmil’s story from Maureen Tseng, general manager of The Hoffman Agency.

Highlights of the conversation: 

04:32 Inception of the ‘kueh lapis’ strategy

07:58 Bridging the interests of all stakeholders: content creators, brands and channels

11:13 The key to engaging content

17:45 Why the ‘burning and learning’ business model was not for Hepmil

22:30 Pivoting to reach conservative brands

30:53 The future of content on Web3

37:30 Content is still king but mediums must evolve (and other comments from Maureen Tseng, general manager, The Hoffman Agency) 

Produced by: Vanessa Ho (podcast@sph.com.sg), Howie Lim and Ang Guang Zheng

Edited by: Howie Lim

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Website: https://www.businesstimes.com.sg/podcasts

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Feedback to: podcast@sph.com.sg

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Do note: All analyses, opinions, recommendations and other information in this podcast are for your general information only. You should not rely on them in making any decision. Please consult a fully qualified financial adviser or professional expert for independent advice and verification. To the fullest extent permitted by law, SPH Media shall not be liable for any loss arising from the use of or reliance on any analyses, opinions, recommendations and other information in this podcast. SPH Media accepts no responsibility or liability whatsoever that may result or arise from the products, services or information of any third parties.

#BTPodcast

Synopsis: The Pitch by Garage is The Business Times&rsquo; new podcast hosted by NUS Alumni Ventures co-founder Vanessa Ho. It deep dives into startups and tech and provides key business building skills from business leaders, entrepreneurs and experts.
What are &lsquo;ramen profits&rsquo; and the &lsquo;kueh lapis strategy&rdquo;? Why did Hepmil Media Group, the company behind meme site SGAG, not want investments from the get-go?&nbsp;
Vanessa gets the skinny from Karl Mak, CEO and co-founder, in this first episode which also features comments on Hepmil&rsquo;s story from Maureen Tseng, general manager of The Hoffman Agency.
Highlights of the conversation:&nbsp;
04:32 Inception of the &lsquo;kueh lapis&rsquo; strategy
07:58 Bridging the interests of all stakeholders: content creators, brands and channels
11:13 The key to engaging content
17:45 Why the &lsquo;burning and learning&rsquo; business model was not for Hepmil
22:30 Pivoting to reach conservative brands
30:53 The future of content on Web3
37:30 Content is still king but mediums must evolve (and other comments from Maureen Tseng, general manager, The Hoffman Agency)&nbsp;
Produced by: Vanessa Ho (<a href="mailto:podcast@sph.com.sg">podcast@sph.com.sg</a>), Howie Lim and Ang Guang Zheng
Edited by: Howie Lim
---
Follow BT podcasts:
Channel:<a href="https://bt.sg/pcOM"> https://bt.sg/pcOM</a>
Apple Podcasts:<a href="https://bt.sg/pcAP"> https://bt.sg/pcAP</a>
Spotify:<a href="https://bt.sg/pcSP"> https://bt.sg/pcSP</a>
Google Podcasts:<a href="http://bt.sg/pcGO"> http://bt.sg/pcGO</a>
Website:<a href="https://www.businesstimes.com.sg/podcasts"> https://www.businesstimes.com.sg/podcasts</a>
BT Money Hacks Podcast on:<a href="https://omny.fm/shows/the-business-times-podcasts-1"> https://</a><a href="https://bt.sg/btmoneyhacks">bt.sg/btmoneyhacks</a>
BT Mark To Market Podcast on: <a href="http://bt.sg/btmark2mkt">http://bt.sg/btmark2mkt</a>
WealthBT Podcast at:<a href="http://bt.sg/wealthbt"> http://bt.sg/wealthbt</a>
PropertyBT at: <a href="http://bt.sg/btpropertybt">https://bt.sg/btpropertybt</a>
Feedback to: <a href="mailto:podcast@sph.com.sg">podcast@sph.com.sg</a>
---
Do note: All analyses, opinions, recommendations and other information in this podcast are for your general information only. You should not rely on them in making any decision. Please consult a fully qualified financial adviser or professional expert for independent advice and verification. To the fullest extent permitted by law, SPH Media shall not be liable for any loss arising from the use of or reliance on any analyses, opinions, recommendations and other information in this podcast. SPH Media accepts no responsibility or liability whatsoever that may result or arise from the products, services or information of any third parties.
#BTPodcast

Synopsis: The Business Times Podcast channel showcases niche series Money Hacks, Mark To Market, WealthBT, PropertyBT and sponsored series.

Follow these series on audio apps Apple Podcasts, Spotify and Google Podcasts, or Google Home smart speaker devices.

Produced by The Business Times, SPH Media Trust.

Synopsis: The Business Times Podcast channel showcases niche series Money Hacks, Mark To Market, WealthBT, PropertyBT and sponsored series.
Follow these series on audio apps Apple Podcasts, Spotify and Google Podcasts, or Google Home smart speaker devices.
Produced by The Business Times, SPH Media Trust.

The Business Times Podcasts

The Business Times Podcast channel showcases content presented by some of the newsroom's most respected correspondents in markets, wealth management and current affairs.

Available on all your favourite audio content apps and at www.businesstimes.com.sg/podcasts

Produced by BT Podcasts, The Business Times, SPH Media.

The Business Times Podcast channel showcases content presented by some of the newsroom's most respected correspondents in markets, wealth management and current affairs.
Available on all your favourite audio content apps and at www.businesstimes.com.sg/podcasts
Produced by BT Podcasts, The Business Times, SPH Media.

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