Who is young audience

What are you doing to create loyalty

Data analytics

Looking ahead to next year

The Business Times introduced Thrive, a young audience initiative to future proof itself. Vivien Shiao, young audience editor joins Claressa Monteiro in the studio to discuss the development of a future audience from curating content to building loyalty. 

Synopsis: A monthly podcast conversation inspired by The Business Times column Off The Record, in which editors from the newsrooms of SPH Media, discuss the modern news industry from their insider's perspective.

Highlights of the conversation:

00:49 Who is young audience

07:50 What are you doing to create loyalty 

09:07 Data analytics

12:08 Looking ahead to next year

Hosted by: Claressa Monteiro (claremb@sph.com.sg)

With Vivien Shiao, young audience editor, The Business Times

Edited by: Claressa Monteiro 

Recording engineer: Joann Chai Pei Chieh

Editing engineer: Claressa Monteiro

Produced by: BT Podcasts, The Business Times, SPH Media

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Follow BT podcasts:

Channel: bt.sg/pcOM

Apple Podcasts: bt.sg/pcAP

Spotify: bt.sg/pcSP

Google Podcasts: bt.sg/pcGO

Website: bt.sg/podcasts

Feedback to: btpodcasts@sph.com.sg

Do note: This podcast is meant to provide general information only. SPH Media accepts no liability for loss arising from any reliance on the podcast or use of third party’s products and services. Please consult professional advisors for independent advice. 

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Discover more BT podcast series:

BT Money Hacks: bt.sg/btmoneyhacks

BT Mark To Market: bt.sg/btmark2mkt

PropertyBT: bt.sg/btpropertybt

WealthBT: bt.sg/btwealthbt

BT Market Focus: bt.sg/btmktfocus

BT Branded Podcasts at: bt.sg/brpod

BT Lens On: bt.sg/btlenson

The Business Times introduced Thrive, a young audience initiative to future proof itself. Vivien Shiao, young audience editor joins Claressa Monteiro in the studio to discuss the development of a future audience from curating content to building loyalty. 
Synopsis: A monthly podcast conversation inspired by The Business Times column Off The Record, in which editors from the newsrooms of SPH Media, discuss the modern news industry from their insider's perspective.
Highlights of the conversation:
00:49 Who is young audience
07:50 What are you doing to create loyalty 
09:07 Data analytics
12:08 Looking ahead to next year
Hosted by: Claressa Monteiro (claremb@sph.com.sg)
With Vivien Shiao, young audience editor, The Business Times
Edited by: Claressa Monteiro 
Recording engineer: Joann Chai Pei Chieh
Editing engineer: Claressa Monteiro
Produced by: BT Podcasts, The Business Times, SPH Media
---
Follow BT podcasts:
Channel: <a href="https://bt.sg/pcOM">bt.sg/pcOM</a>
Apple Podcasts: <a href="https://bt.sg/pcAP">bt.sg/pcAP</a>
Spotify: <a href="https://bt.sg/pcSP">bt.sg/pcSP</a>
Google Podcasts: <a href="https://bt.sg/pcGO">bt.sg/pcGO</a>
Website: <a href="https://www.bt.sg/podcasts">bt.sg/podcasts</a>
Feedback to: btpodcasts@sph.com.sg
Do note: This podcast is meant to provide general information only. SPH Media accepts no liability for loss arising from any reliance on the podcast or use of third party’s products and services. Please consult professional advisors for independent advice. 
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Discover more BT podcast series:
BT Money Hacks: <a href="https://bt.sg/btmoneyhacks">bt.sg/btmoneyhacks</a>
BT Mark To Market: <a href="https://bt.sg/btmark2mkt">bt.sg/btmark2mkt</a>
PropertyBT: <a href="https://bt.sg/btpropertybt">bt.sg/btpropertybt</a>
WealthBT: <a href="https://bt.sg/btwealthbt">bt.sg/btwealthbt</a>
BT Market Focus: <a href="https://bt.sg/btmktfocus">bt.sg/btmktfocus</a>
BT Branded Podcasts at: <a href="https://bt.sg/brpod">bt.sg/brpod</a>
BT Lens On: <a href="https://bt.sg/btlenson" data-saferedirecturl="https://www.google.com/url?q=http://bt.sg/btlenson&amp;source=gmail&amp;ust=1694491408727000&amp;usg=AOvVaw34J5XSD-xOEvhQGvWaYt7_">bt.sg/btlenson</a>

Synopsis: The Business Times Podcast channel showcases niche series Money Hacks, Mark To Market, WealthBT, PropertyBT and sponsored series.

Follow these series on audio apps Apple Podcasts, Spotify and Google Podcasts, or Google Home smart speaker devices.

Produced by The Business Times, SPH Media Trust.

Synopsis: The Business Times Podcast channel showcases niche series Money Hacks, Mark To Market, WealthBT, PropertyBT and sponsored series.
Follow these series on audio apps Apple Podcasts, Spotify and Google Podcasts, or Google Home smart speaker devices.
Produced by The Business Times, SPH Media Trust.

The Business Times Podcasts

The Business Times Podcast channel showcases content presented by some of the newsroom's most respected correspondents in markets, wealth management and current affairs.

Available on all your favourite audio content apps and at www.businesstimes.com.sg/podcasts

Produced by BT Podcasts, The Business Times, SPH Media.

The Business Times Podcast channel showcases content presented by some of the newsroom's most respected correspondents in markets, wealth management and current affairs.
Available on all your favourite audio content apps and at www.businesstimes.com.sg/podcasts
Produced by BT Podcasts, The Business Times, SPH Media.

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