What is BT's social media strategy

The importance of data analytics

Is loyalty building possible with social media

Plans for 2024

Social media is for everyone and everything but how do you harness it to put your business and your narrative out there amid all the noise? Claressa Monteiro speaks with Alvina Soh, social media editor at The Business Times to find out. 

Synopsis: A monthly podcast conversation inspired by The Business Times column Off The Record, in which editors from the newsrooms of SPH Media, discuss the modern news industry from their insider's perspective.

Highlights of the conversation:

01:31 What is BT's social media strategy

06:65 The importance of data analytics

11:18 is loyalty building possible with social media

15:07 Plans for 2024

Hosted by: Claressa Monteiro (claremb@sph.com.sg)

With Alvina Soh, social media editor, The Business Times

Edited by: Claressa Monteiro 

Recording engineer: Joann Chai Pei Chieh

Produced by: BT Podcasts, The Business Times, SPH Media

---

Follow BT podcasts:

Channel: bt.sg/pcOM

Apple Podcasts: bt.sg/pcAP

Spotify: bt.sg/pcSP

Google Podcasts: bt.sg/pcGO

Website: bt.sg/podcasts

Feedback to: btpodcasts@sph.com.sg

Do note: This podcast is meant to provide general information only. SPH Media accepts no liability for loss arising from any reliance on the podcast or use of third party’s products and services. Please consult professional advisors for independent advice. 

---

Discover more BT podcast series:

BT Money Hacks: bt.sg/btmoneyhacks

BT Mark To Market: bt.sg/btmark2mkt

PropertyBT: bt.sg/btpropertybt

WealthBT:bt.sg/btwealthbt

BT Market Focus: bt.sg/btmktfocus

BT Branded Podcasts at: bt.sg/brpod

BT Lens On: bt.sg/btlenson

Social media is for everyone and everything but how do you harness it to put your business and your narrative out there amid all the noise? Claressa Monteiro speaks with Alvina Soh, social media editor at The Business Times to find out. 
Synopsis: A monthly podcast conversation inspired by The Business Times column Off The Record, in which editors from the newsrooms of SPH Media, discuss the modern news industry from their insider's perspective.
Highlights of the conversation:
01:31 What is BT's social media strategy
06:65 The importance of data analytics
11:18 is loyalty building possible with social media
15:07 Plans for 2024
Hosted by: Claressa Monteiro (claremb@sph.com.sg)
With Alvina Soh, social media editor, The Business Times
Edited by: Claressa Monteiro 
Recording engineer: Joann Chai Pei Chieh
Produced by: BT Podcasts, The Business Times, SPH Media
---
Follow BT podcasts:
Channel: <a href="https://bt.sg/pcOM">bt.sg/pcOM</a>
Apple Podcasts: <a href="https://bt.sg/pcAP">bt.sg/pcAP</a>
Spotify: <a href="https://bt.sg/pcSP">bt.sg/pcSP</a>
Google Podcasts: <a href="https://bt.sg/pcGO">bt.sg/pcGO</a>
Website: <a href="https://www.bt.sg/podcasts">bt.sg/podcasts</a>
Feedback to: btpodcasts@sph.com.sg
Do note: This podcast is meant to provide general information only. SPH Media accepts no liability for loss arising from any reliance on the podcast or use of third party’s products and services. Please consult professional advisors for independent advice. 
---
Discover more BT podcast series:
BT Money Hacks: <a href="https://bt.sg/btmoneyhacks">bt.sg/btmoneyhacks</a>
BT Mark To Market: <a href="https://bt.sg/btmark2mkt">bt.sg/btmark2mkt</a>
PropertyBT: <a href="https://bt.sg/btpropertybt">bt.sg/btpropertybt</a>
WealthBT:<a href="http://bt.sg/wealthbt"> </a><a href="https://bt.sg/btwealthbt">bt.sg/btwealthbt</a>
BT Market Focus: <a href="https://bt.sg/btmktfocus">bt.sg/btmktfocus</a>
BT Branded Podcasts at: <a href="https://bt.sg/brpod">bt.sg/brpod</a>
BT Lens On: <a href="https://bt.sg/btlenson">bt.sg/btlenson</a>

Synopsis: The Business Times Podcast channel showcases niche series Money Hacks, Mark To Market, WealthBT, PropertyBT and sponsored series.

Follow these series on audio apps Apple Podcasts, Spotify and Google Podcasts, or Google Home smart speaker devices.

Produced by The Business Times, SPH Media Trust.

Synopsis: The Business Times Podcast channel showcases niche series Money Hacks, Mark To Market, WealthBT, PropertyBT and sponsored series.
Follow these series on audio apps Apple Podcasts, Spotify and Google Podcasts, or Google Home smart speaker devices.
Produced by The Business Times, SPH Media Trust.

The Business Times Podcasts

The Business Times Podcast channel showcases content presented by some of the newsroom's most respected correspondents in markets, wealth management and current affairs.

Available on all your favourite audio content apps and at www.businesstimes.com.sg/podcasts

Produced by BT Podcasts, The Business Times, SPH Media.

The Business Times Podcast channel showcases content presented by some of the newsroom's most respected correspondents in markets, wealth management and current affairs.
Available on all your favourite audio content apps and at www.businesstimes.com.sg/podcasts
Produced by BT Podcasts, The Business Times, SPH Media.

Advertisement