With large and established digital publications all hiring a membership editor, the role has become a must-have in the modern newsroom. Why, then, are there so few here in Singapore?
Howie Lim gets the skinny from Dylan Tan, membership editor from The Business Times.
Synopsis: A monthly podcast conversation inspired by The Business Times column Off The Record, in which editors from the newsrooms of SPH Media Trust, discuss the modern news industry from their insider's perspective.
Highlights of the conversation:
01:07 The role of membership editor at BT
05:18 Growing the subscriber base
06:48 Engaging ‘zombie’ subscribers
09:01 A must-have for the modern newsroom
Hosted by: Howie Lim (howielim@sph.com.sg)
With Dylan Tan, membership editor, The Business Times
Edited by: Claressa Monteiro & Howie Lim
Recording engineer: Joann Chai Pei Chieh
Editing engineer: Claressa Monteiro
Produced by: BT Podcasts, The Business Times, SPH Media
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Do note: This podcast is meant to provide general information only. SPH Media accepts no liability for loss arising from any reliance on the podcast or use of third party’s products and services. Please consult professional advisors for independent advice.
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Discover more BT podcast series:
BT Money Hacks: bt.sg/btmoneyhacks
BT Mark To Market: bt.sg/btmark2mkt
PropertyBT: bt.sg/btpropertybt
WealthBT: bt.sg/btwealthbt
BT Market Focus: bt.sg/btmktfocus
BT Branded Podcasts at: bt.sg/brpod
BT Lens On: bt.sg/btlenson