Searching for information online has been more or less the same since Google dominated the industry more than two decades ago but now, new forms of artificial intelligence are poised to change everything.

Search expert Ryan McMillan from SEO advisory Atlas Digital joins us to share his insights on what those changes mean for online advertising, and how businesses can be prepared for those changes.

Plus, Auckland University of Technology associate professor of journalism Helen Sissons explains how social media created a world where kooky stories can morph into dangerous political opinions.

The Business of Tech is sponsored by 2degrees for Business.

Subscribe oniHeart Radio or wherever you get podcasts

Reading list

Searching for information online has been more or less the same since Google dominated the industry more than two decades ago but now, new forms of artificial intelligence are poised to change everything.
Search expert Ryan McMillan from SEO advisory Atlas Digital joins us to share his insights on what those changes mean for online advertising, and how businesses can be prepared for those changes.
Plus, Auckland University of Technology associate professor of journalism Helen Sissons explains how social media created a world where kooky stories can morph into dangerous political opinions.
The Business of Tech is sponsored by 2degrees for Business.
Subscribe on <a href="https://www.iheart.com/podcast/1049-the-business-of-tech-114330718/">iHeart Radio</a> or <a href="https://pod.link/1686022906">wherever you get podcasts</a>
<a href="https://businessdesk.co.nz/article/technology/business-of-tech-podcast-ai-is-changing-search-will-your-business-be-ready">Reading list</a>

The Business of Tech, hosted by leading tech journalist Peter Griffin and BusinessDesk Technology editor Ben Moore.  Every week they take a deep dive into emerging technology and news from the sector to help guide the important decisions all Business leaders make.

Issues such as cybersecurity, retaining trust after a cyberattack, business IT needs, purchasing SaaS tools and more.

New Episodes out every Thursday. Follow or subscribe to get it delivered straight to your favourite podcatcher.

@petergnz

@bentm_journo

@businessdesk_nz

Proudly sponsored by 2degrees Business!

The Business of Tech, hosted by leading tech journalist Peter Griffin and BusinessDesk Technology editor Ben Moore.  Every week they take a deep dive into emerging technology and news from the sector to help guide the important decisions all Business leaders make.
Issues such as cybersecurity, retaining trust after a cyberattack, business IT needs, purchasing SaaS tools and more.
New Episodes out every Thursday. Follow or subscribe to get it delivered straight to your favourite podcatcher.
@petergnz
@bentm_journo
@businessdesk_nz
Proudly sponsored by 2degrees Business!

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