Resource Links:
Valher Media Website (https://www.valhermedia.com/)
11 Pillars of a Highly Profitable Podcast and other resources (https://www.valhermedia.com/resources)
A helpful guide to growing & monetising your podcast (https://www.valhermedia.com/podcasters-edge/)
The Kim Barrett Show (http://www.kimbarrett.com.au/blog/) 
Become the mogul of your industry! (https://www.mogulcall.com/book-in) 
How does YOUR podcast fare? Take our quiz! (https://valher.responsesuite.com/q/podcastquiz) 

 

I think we can all agree that if you want to promote your business & reach more people, Facebook is a great place to run ads. 

Today, Kim Barrett (of The Kim Barrett Show) and I dig into how Facebook and other platforms are doing in the world of advertising. We talk about natively posting on socials, being intentional when creating ads, and heaps more.

Tune in and join us for an insightful episode!

 

Episode Highlights:
A brief look into Kim’s business and podcast [03:39]
The relationship between paid ads & podcasting [05:22]
Does publishing natively on certain platforms matter? [07:42]
Kim’s three-pronged approach to running ads on Facebook [11:09]
Is there a minimum spend to get results on Facebook ads? [13:55]
Is organic still effective, or is it all paid ads now? [17:14]
Targeting different mobile users as another audience set [21:12]
When something works, try repeating the process with tweaks every time [25:33]
Other strategies to experiment with for podcast visibility & growth [29:31]
Be intentional & focused - rather than generic & broad - when creating ads [33:42]
Comparing platforms in terms of ad performance [36:50]
Start with where your audience is at [39:01]
Youtube ads is a whole different playing field [40:31]
Advertising mistakes to avoid and stay away from [41:35]

 

About Our Guest:

Kim Barrett is a world-renowned Social Media Marketer with a focus on Facebook. He is an International Best-selling author, speaker and trainer, having taught marketing around the world and helping businesses grow to 6 and 7 figures. He is also the Founder of Your Social Voice, which helps businesses get heard on social media, and most importantly, build engagement, and generate more leads and sales.
Visit Kim’s website: http://www.kimbarrett.com.au/
Subscribe on Instagram: https://instagram.com/realkimbarrett 

 

If you enjoyed this episode, please don’t forget to subscribe, tune in, and share this podcast!

 

Connect with Valher Media:
Subscribe on Youtube: https://www.youtube.com/channel/UCZd7saQ4UFkeP5boN25Kiig?
Follow Us on Facebook: https://www.facebook.com/valhermedia

Resource Links:
<ul>
<li>Valher Media Website (<a href="https://www.valhermedia.com/">https://www.valhermedia.com/</a>)</li>
<li>11 Pillars of a Highly Profitable Podcast and other resources (<a href="https://www.valhermedia.com/resources">https://www.valhermedia.com/resources</a>)</li>
<li>A helpful guide to growing &amp; monetising your podcast (<a href="https://www.valhermedia.com/podcasters-edge/">https://www.valhermedia.com/podcasters-edge/</a>)</li>
<li>The Kim Barrett Show (<a href="http://www.kimbarrett.com.au/blog/">http://www.kimbarrett.com.au/blog/</a>)&nbsp;</li>
<li>Become the mogul of your industry! (<a href="https://www.mogulcall.com/book-in">https://www.mogulcall.com/book-in</a>)&nbsp;</li>
<li>How does YOUR podcast fare? Take our quiz! (<a href="https://valher.responsesuite.com/q/podcastquiz">https://valher.responsesuite.com/q/podcastquiz</a>)&nbsp;</li>
</ul>
&nbsp;
I think we can all agree that if you want to promote your business &amp; reach more people, Facebook is a great place to run ads.&nbsp;
Today, Kim Barrett (of The Kim Barrett Show) and I dig into how Facebook and other platforms are doing in the world of advertising. We talk about natively posting on socials, being intentional when creating ads, and heaps more.
Tune in and join us for an insightful episode!
&nbsp;
Episode Highlights:
<ol>
<li>A brief look into Kim&rsquo;s business and podcast [03:39]</li>
<li>The relationship between paid ads &amp; podcasting [05:22]</li>
<li>Does publishing natively on certain platforms matter? [07:42]</li>
<li>Kim&rsquo;s three-pronged approach to running ads on Facebook [11:09]</li>
<li>Is there a minimum spend to get results on Facebook ads? [13:55]</li>
<li>Is organic still effective, or is it all paid ads now? [17:14]</li>
<li>Targeting different mobile users as another audience set [21:12]</li>
<li>When something works, try repeating the process with tweaks every time [25:33]</li>
<li>Other strategies to experiment with for podcast visibility &amp; growth [29:31]</li>
<li>Be intentional &amp; focused - rather than generic &amp; broad - when creating ads [33:42]</li>
<li>Comparing platforms in terms of ad performance [36:50]</li>
<li>Start with where your audience is at [39:01]</li>
<li>Youtube ads is a whole different playing field [40:31]</li>
<li>Advertising mistakes to avoid and stay away from [41:35]</li>
</ol>
&nbsp;
About Our Guest:
Kim Barrett is a world-renowned Social Media Marketer with a focus on Facebook. He is an International Best-selling author, speaker and trainer, having taught marketing around the world and helping businesses grow to 6 and 7 figures. He is also the Founder of Your Social Voice, which helps businesses get heard on social media, and most importantly, build engagement, and generate more leads and sales.
<ul>
<li>Visit Kim&rsquo;s website: <a href="http://www.kimbarrett.com.au/">http://www.kimbarrett.com.au/</a></li>
<li>Subscribe on Instagram: <a href="https://instagram.com/realkimbarrett">https://instagram.com/realkimbarrett</a>&nbsp;</li>
</ul>
&nbsp;
If you enjoyed this episode, please don&rsquo;t forget to subscribe, tune in, and share this podcast!
&nbsp;
Connect with Valher Media:
<ul>
<li>Subscribe on Youtube: <a href="https://www.youtube.com/channel/UCZd7saQ4UFkeP5boN25Kiig?">https://www.youtube.com/channel/UCZd7saQ4UFkeP5boN25Kiig?</a></li>
<li>Follow Us on Facebook: <a href="https://www.facebook.com/valhermedia">https://www.facebook.com/valhermedia</a></li>
</ul>

With the podcasting space becoming increasingly crowded, shows face stiff competition as podcasters struggle to rise above the noise.

How do you stand out? More importantly, how do you get the results that you want for and from your podcast?

Hosted by Valher Media pillars Charley Valher and Grant Merriel, The Business of Podcasting dives into everything you need to know about podcast growth strategies and tactics.

Sit tight, listen closely, and find the answers to your questions about brainstorming, structuring your podcast, recording & editing and many more!

Ready to take your podcast to the next level? Just click on any one of our episodes.

With the podcasting space becoming increasingly crowded, shows face stiff competition as podcasters struggle to rise above the noise.
How do you stand out? More importantly, how do you get the results that you want for and from your podcast?
Hosted by Valher Media pillars Charley Valher and Grant Merriel, The Business of Podcasting dives into everything you need to know about podcast growth strategies and tactics.
Sit tight, listen closely, and find the answers to your questions about brainstorming, structuring your podcast, recording &amp; editing and many more!
Ready to take your podcast to the next level? Just click on any one of our episodes.

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