Relevance is not a nice-to-have, it is survival. This conversation explores why authors cannot afford to stand still while their audience, industry and the world keep moving. Andrew Griffiths argues that books, brands, platforms, products and even ideas must evolve if an author wants to stay commercially alive. He looks at the danger of clinging to old success, the value of refreshing books and thinking, and the discipline of staying deeply connected to readers and clients so the next move remains timely and useful. It is a sharp reminder that long-term author success does not come from past wins, it comes from staying relevant enough to matter now. 

Andrew Griffiths’s The Author Academy 
https://www.theauthoracademy.com.au/

Relevance is not a nice-to-have, it is survival. This conversation explores why authors cannot afford to stand still while their audience, industry and the world keep moving. Andrew Griffiths argues that books, brands, platforms, products and even ideas must evolve if an author wants to stay commercially alive. He looks at the danger of clinging to old success, the value of refreshing books and thinking, and the discipline of staying deeply connected to readers and clients so the next move remains timely and useful. It is a sharp reminder that long-term author success does not come from past wins, it comes from staying relevant enough to matter now.&nbsp;
Andrew Griffiths&rsquo;s The Author Academy <a href="https://www.theauthoracademy.com.au/">https://www.theauthoracademy.com.au/</a>

The Business of Being an Author is a practical, straight-talking podcast for authors who want their book to do more than just sit on a shelf. Hosted by Andrew Griffiths, Australia’s number one small business author, the podcast explores how to turn a book into a serious commercial asset that builds credibility, creates opportunities, attracts clients and generates real income. Across the series, Andrew shares the thinking and strategy behind building a business around a book, from mindset, branding and product architecture through to leverage, media, collaboration, marketing and long-term planning. It is for authors who want to think bigger, act smarter and use their book as the foundation for a business of substance.

More information www.theauthoracademy.com.au 

The Business of Being an Author is a practical, straight-talking podcast for authors who want their book to do more than just sit on a shelf. Hosted by Andrew Griffiths, Australia&rsquo;s number one small business author, the podcast explores how to turn a book into a serious commercial asset that builds credibility, creates opportunities, attracts clients and generates real income. Across the series, Andrew shares the thinking and strategy behind building a business around a book, from mindset, branding and product architecture through to leverage, media, collaboration, marketing and long-term planning. It is for authors who want to think bigger, act smarter and use their book as the foundation for a business of substance.
More information <a href="http://www.theauthoracademy.com.au/">www.theauthoracademy.com.au</a>&nbsp;