A book is not just a product to launch, it is a body of thinking that can keep working for you long after publication. Write it well, shape it strategically and it can open doors to articles, speaking, collaborations, media and opportunities far bigger than book sales alone. 

Anna Featherstone is a nonfiction author, publishing expert, writing mentor and one of the judges of the Australian Business Book Awards. In conversation with Andrew Griffiths, she shares what authors get wrong before they even begin, why so many books fail because they are written for the author instead of the reader, and how smart marketing starts long before launch day. It is a grounded, practical and generous conversation about writing better books, building a stronger author brand, using media wisely and giving your book every chance to become a serious business asset. 

🖋️ Author coaching and Author Academy programs: www.theauthoracademy.com.au
💥 Andrew Griffiths, keynotes, books and resources: www.andrewgriffiths.com
💼 LinkedIn (daily insights and updates): https://www.linkedin.com/in/griffithsandrew/

Anna Featherstone 
https://annafeatherstone.com/

Anna’s books
Look – it’s your book!
Look – it’s your book! Workbook
Honeycomb Kids
Small Farm Success
Hoey Farm Dreaming

A book is not just a product to launch, it is a body of thinking that can keep working for you long after publication. Write it well, shape it strategically and it can open doors to articles, speaking, collaborations, media and opportunities far bigger than book sales alone.&nbsp;
Anna Featherstone is a nonfiction author, publishing expert, writing mentor and one of the judges of the Australian Business Book Awards. In conversation with Andrew Griffiths, she shares what authors get wrong before they even begin, why so many books fail because they are written for the author instead of the reader, and how smart marketing starts long before launch day. It is a grounded, practical and generous conversation about writing better books, building a stronger author brand, using media wisely and giving your book every chance to become a serious business asset.&nbsp;
🖋️ Author coaching and Author Academy programs: <a href="https://www.theauthoracademy.com.au/">www.theauthoracademy.com.au</a> 💥 Andrew Griffiths, keynotes, books and resources: <a href="http://www.andrewgriffiths.com">www.andrewgriffiths.com</a> 💼 LinkedIn (daily insights and updates): <a href="https://www.linkedin.com/in/griffithsandrew/">https://www.linkedin.com/in/griffithsandrew/</a>
Anna Featherstone <a href="https://annafeatherstone.com/">https://annafeatherstone.com/</a>
Anna&rsquo;s books
<ul>
<li>Look &ndash; it&rsquo;s your book!</li>
<li>Look &ndash; it&rsquo;s your book! Workbook</li>
<li>Honeycomb Kids</li>
<li>Small Farm Success</li>
<li>Hoey Farm Dreaming</li>
</ul>

The Business of Being an Author is a practical, straight-talking podcast for authors who want their book to do more than just sit on a shelf. Hosted by Andrew Griffiths, Australia’s number one small business author, the podcast explores how to turn a book into a serious commercial asset that builds credibility, creates opportunities, attracts clients and generates real income. Across the series, Andrew shares the thinking and strategy behind building a business around a book, from mindset, branding and product architecture through to leverage, media, collaboration, marketing and long-term planning. It is for authors who want to think bigger, act smarter and use their book as the foundation for a business of substance.

More information www.theauthoracademy.com.au 

The Business of Being an Author is a practical, straight-talking podcast for authors who want their book to do more than just sit on a shelf. Hosted by Andrew Griffiths, Australia&rsquo;s number one small business author, the podcast explores how to turn a book into a serious commercial asset that builds credibility, creates opportunities, attracts clients and generates real income. Across the series, Andrew shares the thinking and strategy behind building a business around a book, from mindset, branding and product architecture through to leverage, media, collaboration, marketing and long-term planning. It is for authors who want to think bigger, act smarter and use their book as the foundation for a business of substance.
More information <a href="http://www.theauthoracademy.com.au/">www.theauthoracademy.com.au</a>&nbsp;