What happens when your first book has already done its job, your career has evolved, and you are ready to reposition yourself for what comes next?

Geoff Green has been thinking about exactly that. After publishing *The Smart Business Exit* more than a decade ago, Geoff has gone on to contribute to collaborative books with two of the most recognised names in business and personal development, Michael Gerber and Jack Canfield. Those projects were not random opportunities. They were deliberate decisions about credibility, positioning and the kind of thought leadership Geoff wants to build from here. 

In this conversation with Andrew Griffiths, Geoff explains why he chose those collaborations, what he learned from working with professional ghostwriters and established publishing teams, and why aligning with the right people matters just as much as getting your name on a book cover. 

They also explore when an old book has reached the end of its useful life, why author evolution matters, and why writing the next book should be about saying something genuinely worthwhile rather than simply publishing again. 

🖋️ Author coaching and Author Academy programs: www.theauthoracademy.com.au  
💥 Andrew Griffiths, keynotes, books and resources: www.andrewgriffiths.com  
💼 LinkedIn (daily insights and updates): https://www.linkedin.com/in/griffithsandrew/ 

GRG Momentum 
https://www.grgmomentum.com.au/ 

Geoff’s book 
The Smart Business Exit 

What happens when your first book has already done its job, your career has evolved, and you are ready to reposition yourself for what comes next?
Geoff Green has been thinking about exactly that. After publishing *The Smart Business Exit* more than a decade ago, Geoff has gone on to contribute to collaborative books with two of the most recognised names in business and personal development, Michael Gerber and Jack Canfield. Those projects were not random opportunities. They were deliberate decisions about credibility, positioning and the kind of thought leadership Geoff wants to build from here.&nbsp;
In this conversation with Andrew Griffiths, Geoff explains why he chose those collaborations, what he learned from working with professional ghostwriters and established publishing teams, and why aligning with the right people matters just as much as getting your name on a book cover.&nbsp;
They also explore when an old book has reached the end of its useful life, why author evolution matters, and why writing the next book should be about saying something genuinely worthwhile rather than simply publishing again.&nbsp;
🖋️ Author coaching and Author Academy programs: <a href="https://www.theauthoracademy.com.au">www.theauthoracademy.com.au</a>&nbsp; 💥 Andrew Griffiths, keynotes, books and resources: <a href="https://www.andrewgriffiths.com">www.andrewgriffiths.com</a>&nbsp; 💼 LinkedIn (daily insights and updates): <a href="https://www.linkedin.com/in/griffithsandrew/">https://www.linkedin.com/in/griffithsandrew/</a>&nbsp;
GRG Momentum&nbsp; <a href="https://www.grgmomentum.com.au/">https://www.grgmomentum.com.au/</a>&nbsp;
Geoff&rsquo;s book&nbsp; The Smart Business Exit&nbsp;

The Business of Being an Author is a practical, straight-talking podcast for authors who want their book to do more than just sit on a shelf. Hosted by Andrew Griffiths, Australia’s number one small business author, the podcast explores how to turn a book into a serious commercial asset that builds credibility, creates opportunities, attracts clients and generates real income. Across the series, Andrew shares the thinking and strategy behind building a business around a book, from mindset, branding and product architecture through to leverage, media, collaboration, marketing and long-term planning. It is for authors who want to think bigger, act smarter and use their book as the foundation for a business of substance.

More information www.theauthoracademy.com.au 

The Business of Being an Author is a practical, straight-talking podcast for authors who want their book to do more than just sit on a shelf. Hosted by Andrew Griffiths, Australia&rsquo;s number one small business author, the podcast explores how to turn a book into a serious commercial asset that builds credibility, creates opportunities, attracts clients and generates real income. Across the series, Andrew shares the thinking and strategy behind building a business around a book, from mindset, branding and product architecture through to leverage, media, collaboration, marketing and long-term planning. It is for authors who want to think bigger, act smarter and use their book as the foundation for a business of substance.
More information <a href="http://www.theauthoracademy.com.au/">www.theauthoracademy.com.au</a>&nbsp;