Andrew Griffiths makes a blunt point, books do not change businesses by being written, they change businesses by being used. He argues that leverage is the holy grail of commercial authorship, the discipline of getting a book into the right hands, opening the right doors and turning credibility into opportunity. From sending books to media hosts and decision-makers to using a title long after launch day, he shows that the real power of a book lies in its ongoing use, not its one-off release. This is a sharp call for authors to stop waiting, stop hoping and start leveraging their books with purpose, consistency and intent. Andrew believes that to be truly successful as a commercial author, leveraging needs to become a philosophy not an item on a to do list. 

Andrew Griffiths’s The Author Academy 
https://www.theauthoracademy.com.au/

Andrew Griffiths makes a blunt point, books do not change businesses by being written, they change businesses by being used. He argues that leverage is the holy grail of commercial authorship, the discipline of getting a book into the right hands, opening the right doors and turning credibility into opportunity. From sending books to media hosts and decision-makers to using a title long after launch day, he shows that the real power of a book lies in its ongoing use, not its one-off release. This is a sharp call for authors to stop waiting, stop hoping and start leveraging their books with purpose, consistency and intent. Andrew believes that to be truly successful as a commercial author, leveraging needs to become a philosophy not an item on a to do list.&nbsp;
Andrew Griffiths&rsquo;s The Author Academy&nbsp; <a href="https://www.theauthoracademy.com.au/">https://www.theauthoracademy.com.au/</a>

The Business of Being an Author is a practical, straight-talking podcast for authors who want their book to do more than just sit on a shelf. Hosted by Andrew Griffiths, Australia’s number one small business author, the podcast explores how to turn a book into a serious commercial asset that builds credibility, creates opportunities, attracts clients and generates real income. Across the series, Andrew shares the thinking and strategy behind building a business around a book, from mindset, branding and product architecture through to leverage, media, collaboration, marketing and long-term planning. It is for authors who want to think bigger, act smarter and use their book as the foundation for a business of substance.

More information www.theauthoracademy.com.au 

The Business of Being an Author is a practical, straight-talking podcast for authors who want their book to do more than just sit on a shelf. Hosted by Andrew Griffiths, Australia&rsquo;s number one small business author, the podcast explores how to turn a book into a serious commercial asset that builds credibility, creates opportunities, attracts clients and generates real income. Across the series, Andrew shares the thinking and strategy behind building a business around a book, from mindset, branding and product architecture through to leverage, media, collaboration, marketing and long-term planning. It is for authors who want to think bigger, act smarter and use their book as the foundation for a business of substance.
More information <a href="http://www.theauthoracademy.com.au/">www.theauthoracademy.com.au</a>&nbsp;