Marketing a book is not a launch-week activity, it is a long game. This conversation explores why so many authors start with energy and then disappear just when the real opportunity begins. Andrew Griffiths argues that long-term success comes from sustained, structured marketing that keeps a book visible, relevant and commercially useful for years, not weeks. He unpacks the value of simple but smart planning, creative campaigns, collaborations, media, industry-specific angles and the discipline of building routines around promotion. The message is clear, books do not keep selling because they exist, they keep selling because authors stay committed to helping them matter. 

Andrew Griffiths’s The Author Academy 
https://www.theauthoracademy.com.au/

Marketing a book is not a launch-week activity, it is a long game. This conversation explores why so many authors start with energy and then disappear just when the real opportunity begins. Andrew Griffiths argues that long-term success comes from sustained, structured marketing that keeps a book visible, relevant and commercially useful for years, not weeks. He unpacks the value of simple but smart planning, creative campaigns, collaborations, media, industry-specific angles and the discipline of building routines around promotion. The message is clear, books do not keep selling because they exist, they keep selling because authors stay committed to helping them matter.&nbsp;
Andrew Griffiths&rsquo;s The Author Academy <a href="https://www.theauthoracademy.com.au/">https://www.theauthoracademy.com.au/</a>

The Business of Being an Author is a practical, straight-talking podcast for authors who want their book to do more than just sit on a shelf. Hosted by Andrew Griffiths, Australia’s number one small business author, the podcast explores how to turn a book into a serious commercial asset that builds credibility, creates opportunities, attracts clients and generates real income. Across the series, Andrew shares the thinking and strategy behind building a business around a book, from mindset, branding and product architecture through to leverage, media, collaboration, marketing and long-term planning. It is for authors who want to think bigger, act smarter and use their book as the foundation for a business of substance.

More information www.theauthoracademy.com.au 

The Business of Being an Author is a practical, straight-talking podcast for authors who want their book to do more than just sit on a shelf. Hosted by Andrew Griffiths, Australia&rsquo;s number one small business author, the podcast explores how to turn a book into a serious commercial asset that builds credibility, creates opportunities, attracts clients and generates real income. Across the series, Andrew shares the thinking and strategy behind building a business around a book, from mindset, branding and product architecture through to leverage, media, collaboration, marketing and long-term planning. It is for authors who want to think bigger, act smarter and use their book as the foundation for a business of substance.
More information <a href="http://www.theauthoracademy.com.au/">www.theauthoracademy.com.au</a>&nbsp;