Have you ever wondered just how much your pricing actually matters? How about using price as an indicator of quality? SAME. So thanks to our pals at MYOB they've hooked us up with Jon Manning, who's their head of Pricing AND Chief Economist. Throughout his career, Jon has been on a quest to understand the psychology of pricing (and shared his top tips with us today!) and is the author of "Overcoming Floccinaucinihilipilification: Valuing and Monetizing Products and Services" - a book that is as impactful as it is complicated to say. 

Quick shout out to our friends at MYOB who have our backs and keep this Business Bible show on the road for you all! 

<p>Have you ever wondered just how much your pricing actually matters? How about using price as an indicator of quality? SAME. So thanks to our pals at MYOB they've hooked us up with Jon Manning, who's their head of Pricing AND Chief Economist. Throughout his career, Jon has been on a quest to understand the psychology of pricing (and shared his top tips with us today!) and is the author of "Overcoming Floccinaucinihilipilification: Valuing and Monetizing Products and Services" - a book that is as impactful as it is complicated to say. </p><p>Quick shout out to our friends at MYOB who have our backs and keep this Business Bible show on the road for you all! </p>

The Business Bible is HERE. Join award-winning financial advisor/business owner Victoria Devine and broadcaster and digital creator Ryan Jon as they walk us through the A-Z of starting and sustaining a successful business. Throughout this season, they’ll be covering off the do's and don’ts of running an impactful business with all of the wisdom and none of the waffly stuff. So if you’ve got a biz idea you’re ready to get off the ground but you’re unsure of where to start, then look no further friend - you’ll be a little Jeff Bezos before you know it.

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The Business Bible

33. The Psychology of Pricing with Jon Manning from MYOB

https://api.omny.fm/orgs/fa326977-3de5-4283-9b8b-af3500c58607/clips/de7ddf1b-eae4-41f4-9126-af46002515d7/transcript