Marti sits down with Simone McKenzie, CEO of Core Refurbishments in Western Australia. Simone opens up about the brutal reality of staring down a $250,000 debt and nearly going bankrupt. She explains how keeping underperforming staff and tolerating toxic clients almost cost her the entire business. By shifting her focus strictly to retirement living and utilizing a subcontractor only model, she completely rebuilt her operations.

Simone shares the exact steps she took to dig out of a massive $150,000 tax debt, starting with cutting the dead wood and aggressively raising her margins. They discuss how to stop bleeding cash on missed variations by ditching messy spreadsheets for proper project management software. If you are struggling with fixed price contracts or letting bad clients dictate your worth, Simone's turnaround story is the ultimate blueprint for taking back control.

🕒 Timestamped Key Points
[00:00] Staring down a massive $250,000 company debt
[05:58] The brutal reality of taking responsibility for other people's money
[07:28] Why you must cut the dead wood from your team immediately
[08:14] The absolute terror of raising your margins to survive
[09:18] Firing toxic clients who refuse to pay what you are worth
[11:00] Building a subbies only model for retirement living projects
[13:20] How to stop losing thousands of dollars on missed site variations
[18:26] Transitioning from being a mate to an assertive business leader

***

The Professional Builder has helped over 3,100+ building companies around the world get more Profit, more Time and Succeed in Selling their Business.

https://tinyurl.com/tpb-yt

Subscribe to our channel for weekly, actionable insights. Tailored to help you grow a profitable construction business.

Want to Join our coaching program? Or just speak to one of our team to see if it's the right fit for you? Hit the link below. Everything you need is there!

https://tinyurl.com/tpb-yt

Marti sits down with Simone McKenzie, CEO of Core Refurbishments in Western Australia. Simone opens up about the brutal reality of staring down a $250,000 debt and nearly going bankrupt. She explains how keeping underperforming staff and tolerating toxic clients almost cost her the entire business. By shifting her focus strictly to retirement living and utilizing a subcontractor only model, she completely rebuilt her operations.
Simone shares the exact steps she took to dig out of a massive $150,000 tax debt, starting with cutting the dead wood and aggressively raising her margins. They discuss how to stop bleeding cash on missed variations by ditching messy spreadsheets for proper project management software. If you are struggling with fixed price contracts or letting bad clients dictate your worth, Simone's turnaround story is the ultimate blueprint for taking back control.
🕒 Timestamped Key Points
<ul>
<li>[00:00] Staring down a massive $250,000 company debt</li>
<li>[05:58] The brutal reality of taking responsibility for other people's money</li>
<li>[07:28] Why you must cut the dead wood from your team immediately</li>
<li>[08:14] The absolute terror of raising your margins to survive</li>
<li>[09:18] Firing toxic clients who refuse to pay what you are worth</li>
<li>[11:00] Building a subbies only model for retirement living projects</li>
<li>[13:20] How to stop losing thousands of dollars on missed site variations</li>
<li>[18:26] Transitioning from being a mate to an assertive business leader</li>
</ul>
***
The Professional Builder has helped over 3,100+ building companies around the world get more Profit, more Time and Succeed in Selling their Business.
<a href="https://tinyurl.com/tpb-yt">https://tinyurl.com/tpb-yt</a>
Subscribe to our channel for weekly, actionable insights. Tailored to help you grow a profitable construction business.
Want to Join our coaching program? Or just speak to one of our team to see if it's the right fit for you? Hit the link below. Everything you need is there!
<a href="https://tinyurl.com/tpb-yt">https://tinyurl.com/tpb-yt</a>

Welcome to The Builders Ladder, for residential builders and construction business owners who want to fast-track their results, scale their construction company, and create a systemized, profitable construction business.

If you’re ready to free up your time, increase profit, and build a high-performing team, you’re in the right place.

Your host, Marti Amos, has worked with over 5,000 building companies globally over the last 19+ years through builder coaching and proven business systems. His mission? To help you climb the builder’s ladder and run a predictable, high-margin construction business.

Tune in to hear from industry experts and discover step-by-step strategies to become a strategic building business owner - and ultimately, achieve true wealth, time freedom, and financial freedom through your residential construction business.

Welcome to The Builders Ladder, for residential builders and construction business owners who want to fast-track their results, scale their construction company, and create a systemized, profitable construction business.
If you&rsquo;re ready to free up your time, increase profit, and build a high-performing team, you&rsquo;re in the right place.
Your host, Marti Amos, has worked with over 5,000 building companies globally over the last 19+ years through builder coaching and proven business systems. His mission? To help you climb the builder&rsquo;s ladder and run a predictable, high-margin construction business.
Tune in to hear from industry experts and discover step-by-step strategies to become a strategic building business owner - and ultimately, achieve true wealth, time freedom, and financial freedom through your residential construction business.