Marti sits down with Stanley Henry, founder of The Attention Seeker in Auckland, New Zealand. Stanley's agency transforms standard companies into viral powerhouses, generating up to 10 million organic views a month. He explains why builders who rely purely on word of mouth are actually just subcontractors with no real equity. When the market dips, they end up bleeding cash and fighting on price.

Stanley shares the specific strategy of separating marketing content from sales content, explaining why showcasing finished projects only works for due diligence, not for getting discovered. They also discuss how building a personal brand allows you to become the most expensive option in your market, and why employee-generated content is the ultimate tool to attract better subbies and project managers.

🕒 Timestamped Key Points
[01:03] Why 10 million monthly views is the target
[04:00] The retention graph secret for organic growth
[08:19] Splitting audiences for personal and company brands
[12:20] Employee-generated content for hiring top tradesmen
[21:19] The easy, repeatable content system
[26:50] Why "document, don't create" fails without a team
[33:10] Why finished project photos are sales, not marketing

***

The Professional Builder has helped over 3,100+ building companies around the world get more Profit, more Time and Succeed in Selling their Business.

https://tinyurl.com/tpb-yt

Subscribe to our channel for weekly, actionable insights. Tailored to help you grow a profitable construction business.

Want to Join our coaching program? Or just speak to one of our team to see if it's the right fit for you? Hit the link below. Everything you need is there!

https://tinyurl.com/tpb-yt

Marti sits down with Stanley Henry, founder of The Attention Seeker in Auckland, New Zealand. Stanley's agency transforms standard companies into viral powerhouses, generating up to 10 million organic views a month. He explains why builders who rely purely on word of mouth are actually just subcontractors with no real equity. When the market dips, they end up bleeding cash and fighting on price. Stanley shares the specific strategy of separating marketing content from sales content, explaining why showcasing finished projects only works for due diligence, not for getting discovered. They also discuss how building a personal brand allows you to become the most expensive option in your market, and why employee-generated content is the ultimate tool to attract better subbies and project managers. 🕒 Timestamped Key Points
<ul>
<li>[01:03] Why 10 million monthly views is the target</li>
<li>[04:00] The retention graph secret for organic growth</li>
<li>[08:19] Splitting audiences for personal and company brands</li>
<li>[12:20] Employee-generated content for hiring top tradesmen</li>
<li>[21:19] The easy, repeatable content system</li>
<li>[26:50] Why "document, don't create" fails without a team</li>
<li>[33:10] Why finished project photos are sales, not marketing</li>
</ul>
***
The Professional Builder has helped over 3,100+ building companies around the world get more Profit, more Time and Succeed in Selling their Business.
<a href="https://tinyurl.com/tpb-yt">https://tinyurl.com/tpb-yt</a>
Subscribe to our channel for weekly, actionable insights. Tailored to help you grow a profitable construction business.
Want to Join our coaching program? Or just speak to one of our team to see if it's the right fit for you? Hit the link below. Everything you need is there!
<a href="https://tinyurl.com/tpb-yt">https://tinyurl.com/tpb-yt</a>

Welcome to The Builders Ladder, for residential builders and construction business owners who want to fast-track their results, scale their construction company, and create a systemized, profitable construction business.

If you’re ready to free up your time, increase profit, and build a high-performing team, you’re in the right place.

Your host, Marti Amos, has worked with over 5,000 building companies globally over the last 19+ years through builder coaching and proven business systems. His mission? To help you climb the builder’s ladder and run a predictable, high-margin construction business.

Tune in to hear from industry experts and discover step-by-step strategies to become a strategic building business owner - and ultimately, achieve true wealth, time freedom, and financial freedom through your residential construction business.

Welcome to The Builders Ladder, for residential builders and construction business owners who want to fast-track their results, scale their construction company, and create a systemized, profitable construction business.
If you&rsquo;re ready to free up your time, increase profit, and build a high-performing team, you&rsquo;re in the right place.
Your host, Marti Amos, has worked with over 5,000 building companies globally over the last 19+ years through builder coaching and proven business systems. His mission? To help you climb the builder&rsquo;s ladder and run a predictable, high-margin construction business.
Tune in to hear from industry experts and discover step-by-step strategies to become a strategic building business owner - and ultimately, achieve true wealth, time freedom, and financial freedom through your residential construction business.