This mistake costs builders over $100K each in lost profits - and most don't even realize they're making it. Lou thought he was profitable until he learned how to read his numbers correctly and discovered he was actually losing money on most of his projects.

Join Marti as he breaks down Chapter 4 of The Profitable Builder's Playbook: Knowing the Numbers That Drive Your Business. Discover why over half the businesses we see have their profit and loss set up incorrectly, leading to decisions based on false information.

Learn the critical difference between markup and margin that's costing builders hundreds of thousands of dollars, the golden ratios every residential builder must hit, and the Four Levers Profit Calculator that shows exactly which area will give you the biggest bang for your buck.

Key Points
00:00:00 Introduction: The costly mistake builders make with their numbers
00:03:20 Why builders avoid their numbers and the real cost of ignorance
00:06:40 How to set up your profit and loss correctly
00:09:15 The golden ratios: Your success benchmarks for profitability
00:12:30 Markup vs. margin: The confusion costing builders $100K+ 00:15:45 The Four Levers Profit Calculator explained
00:18:20 How to reverse engineer your profit goals
00:21:40 Why "I can't get 20% margins in my market" is a myth
00:24:10 Controlling work in progress with real-time job costing
00:26:30 Implementation: Calculate your actual gross margin this week

Discover why 20% gross margin minimum is non-negotiable to run a real business, how small improvements in the four levers create exponential profit growth, and why numbers are the language of business - ignore them at your peril.

Follow TPB for more: 
🖥️ Get your business health audit + free resources (including website audit) here – https://www.theprofessionalbuilder.com
🚀 Head to https://tpb.tools/pod-call to book your FREE strategy session.
📕Get your FREE copy of The Profitable Builders Playbook, just cover shipping:  https://www.profitablebuilderbook.com/free

This mistake costs builders over $100K each in lost profits - and most don't even realize they're making it. Lou thought he was profitable until he learned how to read his numbers correctly and discovered he was actually losing money on most of his projects.
Join Marti as he breaks down Chapter 4 of The Profitable Builder's Playbook: Knowing the Numbers That Drive Your Business. Discover why over half the businesses we see have their profit and loss set up incorrectly, leading to decisions based on false information.
Learn the critical difference between markup and margin that's costing builders hundreds of thousands of dollars, the golden ratios every residential builder must hit, and the Four Levers Profit Calculator that shows exactly which area will give you the biggest bang for your buck.
Key Points
<ul>
<li>00:00:00 Introduction: The costly mistake builders make with their numbers</li>
<li>00:03:20 Why builders avoid their numbers and the real cost of ignorance</li>
<li>00:06:40 How to set up your profit and loss correctly</li>
<li>00:09:15 The golden ratios: Your success benchmarks for profitability</li>
<li>00:12:30 Markup vs. margin: The confusion costing builders $100K+ 00:15:45 The Four Levers Profit Calculator explained</li>
<li>00:18:20 How to reverse engineer your profit goals</li>
<li>00:21:40 Why "I can't get 20% margins in my market" is a myth</li>
<li>00:24:10 Controlling work in progress with real-time job costing</li>
<li>00:26:30 Implementation: Calculate your actual gross margin this week</li>
</ul>
Discover why 20% gross margin minimum is non-negotiable to run a real business, how small improvements in the four levers create exponential profit growth, and why numbers are the language of business - ignore them at your peril.
Follow TPB for more: 
<ul>
<li>🖥️ Get your business health audit + free resources (including website audit) here &ndash; <a href="https://www.theprofessionalbuilder.com">https://www.theprofessionalbuilder.com</a></li>
<li>🚀 Head to <a href="https://tpb.tools/pod-call">https://tpb.tools/pod-call</a> to book your FREE strategy session.</li>
<li>📕Get your FREE copy of The Profitable Builders Playbook, just cover shipping: &nbsp;<a href="https://www.profitablebuilderbook.com/free">https://www.profitablebuilderbook.com/free</a></li>
</ul>

Welcome to The Builders Ladder, for residential builders and construction business owners who want to fast-track their results, scale their construction company, and create a systemized, profitable construction business.

If you’re ready to free up your time, increase profit, and build a high-performing team, you’re in the right place.

Your host, Marti Amos, has worked with over 5,000 building companies globally over the last 19+ years through builder coaching and proven business systems. His mission? To help you climb the builder’s ladder and run a predictable, high-margin construction business.

Tune in to hear from industry experts and discover step-by-step strategies to become a strategic building business owner - and ultimately, achieve true wealth, time freedom, and financial freedom through your residential construction business.

Welcome to The Builders Ladder, for residential builders and construction business owners who want to fast-track their results, scale their construction company, and create a systemized, profitable construction business.
If you&rsquo;re ready to free up your time, increase profit, and build a high-performing team, you&rsquo;re in the right place.
Your host, Marti Amos, has worked with over 5,000 building companies globally over the last 19+ years through builder coaching and proven business systems. His mission? To help you climb the builder&rsquo;s ladder and run a predictable, high-margin construction business.
Tune in to hear from industry experts and discover step-by-step strategies to become a strategic building business owner - and ultimately, achieve true wealth, time freedom, and financial freedom through your residential construction business.