Aleen Dreksler, co-founder and CEO of Betches Media, joins Simone to reflect on how a $12 WordPress blog created with her childhood best friends grew into an unprecedented cultural force. She shares the origin of Betches’ iconic voice, the leap from pre-med to comedy, the fears and freedoms of coming out of anonymity, and the creative and financial discipline that fueled the company’s 15-year evolution. Aleen also opens up about redefining ambition and learning to trust her own voice, before she and Simone rewind the biggest pop culture moments of 2025, from Bennifer’s breakup to Beyoncé’s historic Grammy win, Taylor Swift's engagement, and the unforgettable Coldplay jumbotron scandal. 

<p>Aleen Dreksler, co-founder and CEO of Betches Media, joins Simone to reflect on how a $12 WordPress blog created with her childhood best friends grew into an unprecedented cultural force. She shares the origin of Betches&rsquo; iconic voice, the leap from pre-med to comedy, the fears and freedoms of coming out of anonymity, and the creative and financial discipline that fueled the company&rsquo;s 15-year evolution. Aleen also opens up about redefining ambition and learning to trust her own voice, before she and Simone rewind the biggest pop culture moments of 2025, from Bennifer&rsquo;s breakup to Beyonc&eacute;&rsquo;s historic Grammy win, Taylor Swift's engagement, and the unforgettable Coldplay jumbotron scandal.&nbsp;</p>

The Bright Side, the hit podcast from Hello Sunshine, is back for a brand new season! Every Monday, join Emmy nominated host, Simone Boyce, as she brings you a dose of culture and inspiration - with celebrity interviews, the latest in health and wellness, smart takes on pop culture, and real conversations with women doing amazing things. The Bright Side is a destination for joy and connection; the show is designed to inspire, educate, and empower women as they navigate everyday challenges and live life to the fullest. 

<p>The Bright Side, the hit podcast from Hello Sunshine, is back for a brand new season! Every Monday, join Emmy nominated host, Simone Boyce, as she brings you a dose of culture and inspiration - with celebrity interviews, the latest in health and wellness, smart takes on pop culture, and real conversations with women doing amazing things. The Bright Side is a destination for joy and connection; the show is designed to inspire, educate, and empower women as they navigate everyday challenges and live life to the fullest.&nbsp;</p>

The Bright Side: A Hello Sunshine Podcast

The Voice of a Generation: How Betches Became a Cultural Force with Aleen Dreksler

https://api.omny.fm/orgs/e73c998e-6e60-432f-8610-ae210140c5b1/clips/f0e71ea2-0236-43c6-a932-b3a10138e98d/transcript

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