Splendour in the Grass will not go ahead this year, and we are yet to learn the official reason. This isn’t the first time the event has been hit with difficulties. In 2022 the first day of Splendour was cancelled due to flooding, and last year saw the event far from selling out, with ticket sales down 30%. 

In this episode of The Briefing, Bension Siebert spoke with Swinburne’s Event Management and Public Relations expert, Associate Professor Robert Gill to find out what his take was, and what the future could hold for Australia’s large music festival industry. 

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