Outside of the UK, Vimto, the 107-year-old Manchester-born beverage, has been most popular in the Middle East,  particularly during Ramadan. It is now venturing into Malaysia where nearly two-thirds of the population are Muslim. Matt Nichols, the International Commercial Director of Vimto (and also the founder's great-grandson) discusses the company's plans here and beyond. 



Image Credits: Shutterstock.com

<ul><li>Outside of the UK, Vimto, the 107-year-old Manchester-born beverage, has been most popular in the Middle East, particularly during Ramadan. It is now venturing into Malaysia where nearly two-thirds of the population are Muslim. Matt Nichols, the International Commercial Director of Vimto (and also the founder's great-grandson) discusses the company's plans here and beyond. </li></ul>Image Credits: Shutterstock.com

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