Malaysia’s tourism sector has rebounded strongly after the pandemic, but as Visit Malaysia Year 2026 gets underway, the bigger question is whether this recovery can translate into lasting gains. Amirul Rizal Abdul Rahim, Director-General of Tourism Malaysia, discusses strategy, execution, and what Malaysia’s tourism industry could look like beyond 2026.




Image Credit: Shutterstock.com

Malaysia’s tourism sector has rebounded strongly after the pandemic, but as Visit Malaysia Year 2026 gets underway, the bigger question is whether this recovery can translate into lasting gains. Amirul Rizal Abdul Rahim, Director-General of Tourism Malaysia, discusses strategy, execution, and what Malaysia’s tourism industry could look like beyond 2026. Image Credit: <a target="_blank" rel="noopener noreferrer nofollow" href="http://Shutterstock.com">Shutterstock.com</a>

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