According to the United Nations World Tourism Organisation, 2024 saw 1.4 billion international tourists, signaling the return to health of an industry that was decimated by the Covid-19 pandemic. What will be the trends shaping the tourism industry in 2025, and more importantly is Malaysia positioning itself to leverage the Asia-Pacific tailwinds? We discuss these themes with our expert panel.



Image Credits: Shutterstock.com

According to the United Nations World Tourism Organisation, 2024 saw 1.4 billion international tourists, signaling the return to health of an industry that was decimated by the Covid-19 pandemic. What will be the trends shaping the tourism industry in 2025, and more importantly is Malaysia positioning itself to leverage the Asia-Pacific tailwinds? We discuss these themes with our expert panel.Image Credits: Shutterstock.com

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