Sweden's 10.5 million population have been successful in leading the world in pop culture, automotive, social welfare, climate change solutions and renewable energy innovations. The country has also opened its doors to refugees and asylum seekers fleeing persecution. H.E. Dr Joachim Bergström, Ambassador of Sweden to Malaysia, talks about how soft diplomacy is effective and how this has changed Swedish society.

<p>Sweden's 10.5 million population have been successful in leading the world in pop culture, automotive, social welfare, climate change solutions and renewable energy innovations. The country has also opened its doors to refugees and asylum seekers fleeing persecution. H.E. Dr Joachim Bergström, Ambassador of Sweden to Malaysia, talks about how soft diplomacy is effective and how this has changed Swedish society.</p>

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Featuring the cream-of-the-crop as well as the controversial, the Breakfast Grille is the flagship show of BFM. Expect no-holds-barred interviews to get to the truth and into the minds of business leaders, policymakers and changemakers.

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