As growth in the US market cools down, the battle for pickleball dominance is shifting to Asia, and Selkirk has made Malaysia their Asian HQ.

Mike Barnes, Co-CEO of Selkirk Sport, joins The Breakfast Grille to discuss their $30 million investment, their expansion strategy, and why the pickleball economy will avoid the post-pandemic crash of hardware peers like Peloton.

We dive into how Selkirk uses its unique in-house R&D lab to build a strong patent moat , how they leverage sub-brands to create a customer "ladder" without hurting their premium image , and why a cooling market is actually opening up aggressive opportunities for Selkirk to lead a wave of industry M&A and consolidation.
Finally, Mike shares surprising consumer insights on why Southeast Asian players often view a premium paddle as a prime status symbol rather than a price hurdle.

Photo Credit: Selkirk Sport