Between 2022 and 2024, Samsonite enjoyed a massive travel boom, but now the market is slowing down and cheap rivals are flooding in.

Ambert Khoo, General Manager of Samsonite Malaysia, joins The Breakfast Grille to explain how they keep Asia more profitable than their other major markets, and how selling 90% of their products directly to customers drives that success.

We also discuss how moving into everyday items like ladies' handbags and backpacks protects the business when people travel less, as well as dive into a new franchise plan designed to help their budget brand, American Tourister, win back customers from cheaper competitors.

Between 2022 and 2024, Samsonite enjoyed a massive travel boom, but now the market is slowing down and cheap rivals are flooding in.Ambert Khoo, General Manager of Samsonite Malaysia, joins The Breakfast Grille to explain how they keep Asia more profitable than their other major markets, and how selling 90% of their products directly to customers drives that success.We also discuss how moving into everyday items like ladies' handbags and backpacks protects the business when people travel less, as well as dive into a new franchise plan designed to help their budget brand, American Tourister, win back customers from cheaper competitors.

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The Breakfast Grille

Featuring the cream-of-the-crop as well as the controversial, the Breakfast Grille is the flagship show of BFM. Expect no-holds-barred interviews to get to the truth and into the minds of business leaders, policymakers and changemakers.