L’Oreal is a centennial beauty brand that has become synonymous with its iconic tagline, Because You’re Worth It. It also carries brands such as Garnier, Kiehl’s, La Roche Posay, and YSL Beauty under its umbrella. Can it continue to hold on to its leading position in the Malaysian beauty market amid increased competition from regional and local brands? We speak to Tomas Hruska, CEO of L’Oreal Malaysia about the brand presence in the region.

<p>L’Oreal is a centennial beauty brand that has become synonymous with its iconic tagline, Because You’re Worth It. It also carries brands such as Garnier, Kiehl’s, La Roche Posay, and YSL Beauty under its umbrella. Can it continue to hold on to its leading position in the Malaysian beauty market amid increased competition from regional and local brands? We speak to Tomas Hruska, CEO of L’Oreal Malaysia about the brand presence in the region.</p>

Sharper and stronger than a double espresso. The Morning Run stretches your mind and braces you for the business day. It's your fast track into work where you can hit the ground running. From 6am to 10am weekdays, the Morning Run brings you the biggest stories and must-listen-to interviews. Stay enlightened, make educated business and investment decisions.

The Breakfast Grille

Featuring the cream-of-the-crop as well as the controversial, the Breakfast Grille is the flagship show of BFM. Expect no-holds-barred interviews to get to the truth and into the minds of business leaders, policymakers and changemakers.

Advertisement