Volvo has transformed from a safety-first Swedish brand into a sleek, electrified marque under Geely’s ownership. Chris Wailes, Managing Director of Volvo Car Malaysia & Thailand talks about how the carmaker is preserving its premium identity while navigating local realities in Malaysia and Thailand as well as what’s next for the brand in Southeast Asia.

<p>Volvo has transformed from a safety-first Swedish brand into a sleek, electrified marque under Geely’s ownership. Chris Wailes, Managing Director of Volvo Car Malaysia &amp; Thailand talks about how the carmaker is preserving its premium identity while navigating local realities in Malaysia and Thailand as well as what’s next for the brand in Southeast Asia.</p>

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