Mainland-China based streaming platform iQiyi is often described as China's answer to Netflix. But while it dominates the China market, can it make inroads into Southeast Asia where audiences have built loyalty to other streaming platforms that have been around longer and have deeper local roots? We speak to Malaysia Country Manager Dinesh Ratnam on iQiyi's 2019 foray into the SEA market, and their strategy to promote user growth through a strong Asian content library.



Image credit: sdx15 / Shutterstock.com & iQiyi

Mainland-China based streaming platform iQiyi is often described as China's answer to Netflix. But while it dominates the China market, can it make inroads into Southeast Asia where audiences have built loyalty to other streaming platforms that have been around longer and have deeper local roots? We speak to Malaysia Country Manager Dinesh Ratnam on iQiyi's 2019 foray into the SEA market, and their strategy to promote user growth through a strong Asian content library.

Image credit: sdx15 / Shutterstock.com &amp; iQiyi

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