With AI, demographic shifts, and geopolitical tensions, is research still the key to understanding this new world order. We speak to Ben Page, Global CEO of IPSOS, to find out whilst asking if AI makes a difference to the accuracy of polls and also the financials of this French-listed company.

<p>With AI, demographic shifts, and geopolitical tensions, is research still the key to understanding this new world order. We speak to Ben Page, Global CEO of IPSOS, to find out whilst asking if AI makes a difference to the accuracy of polls and also the financials of this French-listed company.</p>

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