Home ownership remains a major aspiration for Malaysians, but affordability pressures, unsold properties and weaker transactions continue to expose the disconnect between what buyers want and what the market provides. PropertyGuru Malaysia sits at the centre of that market, connecting buyers, sellers and agents while wielding significant influence over how properties are discovered and marketed online. We speak with Managing Director Vic Sithasanan about Malaysia’s housing market, agent pricing, listing integrity and the responsibilities that come with PropertyGuru’s dominant position.