As Jotun enters its second century, Malaysia is playing an increasingly important role in the Norwegian coatings maker’s Southeast Asian strategy. With local manufacturing and R&D capabilities already established, the company is looking to opportunities in data centres, infrastructure and more sustainable coatings while navigating volatile raw-material costs and intensifying competition. Can Jotun maintain its premium positioning while using Malaysia as a platform for its next phase of regional growth?

<p>As Jotun enters its second century, Malaysia is playing an increasingly important role in the Norwegian coatings maker’s Southeast Asian strategy. With local manufacturing and R&amp;D capabilities already established, the company is looking to opportunities in data centres, infrastructure and more sustainable coatings while navigating volatile raw-material costs and intensifying competition. Can Jotun maintain its premium positioning while using Malaysia as a platform for its next phase of regional growth?</p>

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