Apple Inc. is 50 years old, a milestone once thought impossible when the company sat 6 weeks from bankruptcy in 1996. Today, as a $3.6 trillion "Empire," the Tim Cook era faces scrutiny for prioritising operational scale over the blockbuster hits of the Steve Jobs era.



David Pogue, CBS correspondent and author of Apple: The First 50 Years, joins the Breakfast Grille to dissect Apple’s near-death experience and debunk persistent myths surrounding Steve Jobs. He explores the stark transition from a "rebel" cult to a “Empire” status,  the critical innovations that could define the Tim Cook era, and why he believes Apple, at its core, remains a "Steve Jobs company".



Image Credit: Shutterstock. 

Apple Inc. is 50 years old, a milestone once thought impossible when the company sat 6 weeks from bankruptcy in 1996. Today, as a $3.6 trillion "Empire," the Tim Cook era faces scrutiny for prioritising operational scale over the blockbuster hits of the Steve Jobs era.David Pogue, CBS correspondent and author of Apple: The First 50 Years, joins the Breakfast Grille to dissect Apple’s near-death experience and debunk persistent myths surrounding Steve Jobs. He explores the stark transition from a "rebel" cult to a “Empire” status, the critical innovations that could define the Tim Cook era, and why he believes Apple, at its core, remains a "Steve Jobs company".Image Credit: Shutterstock.

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