Boogie Dash and Luke Pascal stop through to discuss their cookies and just how they started their business.
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Realty for Real celebrities joined the Breakfast Morning Everybody's DJ Envy Angela ye show, I mean the guy. We are the breakfast club in the building. Today. We got some special guests. My son has Cookie Cookie Cookies and Luke Pascal a come onrning guys. First of all, Master Luke, y'all. You know both of y'all are twenty three young entrepreneurs. I see y'all popping up with all different types of businesses cookies and DJ restaurants and DJs and all kinds of stuff. So my first question is, how did you guys get into business? Uh? We started off at DD one seventy two. What's that the club that was my dad to interviews? Uh, we started off at DD one seventy two. Um, I was making music for a year. Then he came over. I was showing him how to making music. So we started off throwing parties afterwards. And the funny thing about that, as my dad came in was like, yo, oh, y'all do want this making music? Not making no money? Throw a party. So we had twenty four hours to throw a party. Let's success less fight like thirteen. Yeah, it was late at night. We didn't even sleep that night. In the morning, so he told y'all throw a party at twenty five through a party and makes some money or yeah, it was like one the reality show. Yeah, he was like one am. He was like, throw a party tomorrow. Why not to be tomorrow, why not have some time? It was today because it was technically after true, Yeah, it was that day, and uh we threw a party. It was success. Like five kids showed up. It was so popping that the kids were like, why are you not charging? And it was like, I finally start charging to make money if you said the whole party make money. He sent through for free first to get the cultivating and then afterwards we started throwing more parties. And we were throwing at his restaurants, choir or my oil factory and restaurants. Yeah, and uh we were throwing parties at oil factories, which is crazy because people would be whatever they were doing, burning fire, like, yeah, your kids have retarded your fathers in oil. That's how we got the oil factor. Okay, got you got so you're throwing parties there saved a bunch of money. Um. Then we started chiefs Luke your father's in the restaurant business. Yeah, he's in the restaurant business. He owns a company called Art Restaurants and they got about maybe like forty concepts around the country. Yeah. So you know, we used to have a bakery called Columbus Bakery and it was right around the corner from where we went to school Columbus Columbus Bakery now not Crumbs, um, and we would go get cookies every day after school and uh for lunch or for lunch even and uh, one day, um, I just wanted some cookies. At DD one seventy two, I saw an interview what you said that. I was like, how high was he? He really wanted to He was like I really wanted this one. I am a cookie head, you know, so I'll always eat cookies, Like if they're there, I'm eating them. Yeah. Yeah, I definitely, Oh my god, because cookies don't even matter. These cookies, these cookies, and yeah, these cookies. I mean, we have a great chef of Vico or Taka. He is amazing. I mean he just knows how to make any pastry, any bread. He's incredible. So all the capital the startup business came from throwing aparties. Yes, and then you use that to pay people to bake the cookies. And well what we did was we partnered up with a lot of different people. So, in my opinion, the way you start a businesses you want to bring in the people with the talent, you know, the experts. Yeah, exactly. So we have a great designer, Marcus Allen. We partnered with Vico and we just built this brand together. And that's what you paid wages and bakers just off the point. No, we just kept flipping it. Yeah, but before we even had a package, we were into Fairway Market, which is like the biggest market in the city probably, So we went in there with a tray of cookies and they just liked the cookies so much that they were like, all right, pack it up really well for me. Yeah, yeah, they were. They were impressed. I mean, you know, we were nineteen years old. It's kind of hard to say no, a nineteen year old I guess now what you what you said, it's very important, but you said, but it depends who you have got behind you. So your fathers in the restaurant business, your father of course, the DamID Dash. How could some kids who don't have those kind of connections do what you got are doing well. I will say that the hustle is probably more than ours. So we got it easy because our fathers paid the way for us. But hey, we met a bunch of kids who were hustling just like us and just keep pushing. Like all, because somebody says no one time doesn't mean that you failed and stopped the business is you fail a lot to get successful. It's not like a straight successful successful pass. You don't hit one out the park immediately, exactly. It takes a while. We've been doing this for like five years. Restaurant that your restaurants in Jersey, our own restaurants restaurant. Because I know you guys are doing a lot. Can you guys be in and oversee everything that's going on? As Like I said, there's a lot of partners involved, you know, So that would be my answer to your question as well. Um, if you can bring something to the table, you know, partner with someone who could bring something else to the table. You know, maybe you have the talent, but somebody else has the finances, exactly like I can't. Like I'm not a good cook, you know, so we brought Vico in and I can't reach the masses by myself, like he can't, you know, so betweens. I know how to now I've learned. But yeah, but we got We brought in another chef, actually, the chef of Clyde Frasier's, which I think you did events there. Yeah, yeah, that place, that's what my father is. Yeah, that's my father. Now. That was that was the chat of going around yesterday that he was your father. Who Clyde Fraser. Clyde Fraser is not my father. Fraser Wall Fraser is not my father. Could tell sin idiot his daddy. You think that he just owns that restaurant himself. Yeah, come on, he's not here right now, he's failing. He was like, No, that's his father. I'm like, how the hell is he is adopted? Definitely not my father, definitely not. But I know him and his wife. Yeah, Patricia, Yeah, she's always there. She's great. The whole the whole team over there is great. I actually managed over there for a year. Yeah. I was worked. I worked. You hadn't had a job. I had a job. I had a boss and it was it was terror Gray. I was That's what my dad said, hustle for your last name. I was lucky. I had an opportunity to work for my dad, but that's what made me do this. I don't I don't want to work for someone ever. I think it is important though, Like if you are going to work and be you know, probably owner a restaurant or invest that to go work at one and know, well, it's better to work, you know when we work in the restaurant, both of us. If you go there, you'll see both of us, you know, hands on. Yeah, it's in the Medallands race track. Um, you know we did it over that Metalands dope too. Yeah. Have you been there? Yeah? Yeah, they got a dope club and there to its real victory is get it to the masters. Yeah, so y'all making enough money off chips to be able to open up buns. Well, we have to end at the race track. So they had a failing business over there. Um, and we had an opportunity that we This opened the door for a lot of opportunities. Pretty much. You went to school together, met like sixth grade or something. Yeah, so y'all been sitting around talking about stuff somewhat. Yeah. About five years later, Yeah, we produced music too. We're about to drop a single, uh and our record label with mirrors actually, or we're gonna drop the single with mirrors our record label together. Yeah, he's already had a tract with him before he got signed, and it's about cookies definition. Yeah, that's the name of the song. So maybe we'll drop to the album artwork today. Do you have any plans of doing like a television show or anything like that. I'm actually outside to cut you off, but I'm actually in the middle of doing one now growing up pimp hop and we're working out of dealing with some other people. Yeah, it only makes sense. Yeah, yeah, working on commercials, so why not? So so the comments your father made here, he always instilled that in you from day one, Yes he did. Did he let you talk? I love better than It's like, don't say anything. That's just what he gotta say. You believe in what he said about people shouldn't have jobs. He didn't say that well with people who have jobs, Well, listen, it depends from who. Like if you're not doing anything, if not growing, then I don't want to say there's no private like you gotta by all means do your hustle. But like for you guys, I would say you guys should start your own radio station. You all have a pretty shore over one hundred thousand followers on Instagram. I think that we all we come here and we come together. This is kind of the core of allowing us to go and do things in our own. It might not it might not be us starting our own radio station, per se, but we all have our own separate ventures that our own. And the one thing that people missed at your pop said, there's nothing wrong with taking the capital that you make from another place and investing it in the other things that you want. And if you I'm not gonna watch to walk away from a six seven figure job. And the most the most important thing about being a boss is having good employees behind you. I mean that is the most important. So there's definitely no shame in being an employee. But there's certain people that were born to be employees and born to be bosses. But but you can't be a good boss if you don't have great employees. And that's the bottom line. Did y'all get any backlash for y'all employees like yo, what your father said? No, they actually loved it. They're like, yo, I want to be a boss now. Inspire it's inspiring. After that interview, people started like coming up and Eddie's a chef all of a sudden, And then don't they make it difficult for y'all though you got chiefs and Indians. Though I'm talking about this as far as like with the employee, you gotta have chief Indians. You know what the shame in this in the world nowadays is when you're born, you're you're you're answering to your your parents. Then when you go to school, you're answering to a teacher, and you go to college, you're answering to a professor. You know, you're always answering to someone, and then you're still answering to to taxes and the government. And after a while you say, Okay, you know what, if I'm going to make my own money, I want I don't want to answer to someone. And you're always going to be answering to your consumer and your customer. And that's the most important thing about being a boss that in the employees, and I think in the early stages in your life, it's more you're learning, you know obviously, like you go to school, because you're learning from somebody who is supposed to be teaching you that you're learning. But but after a while, you know, for me, at least, I just can't college. I didn't know what I wanted to do when I got out, but when I was there, I took a lot of different courses that helped me define what it was that I was most interested in and then home that talent. That's why I respect what y'all doing because it seems like y'all are focused, y'all know what it is y'all want to do, and that's very hard to find for kids y'all age, right, Yeah, I mean there's knowing our age we're doing. That's actually what they're doing is though. But you know what one thing that Dame said that I agreed on is he feels that we should invest in ourselves and make sure that people put money to the side and invest. We do, no, I know we do, I know we do, but we usually don't do that, and young people usually don't do that unless it's inherited or talk from family members like my parents. You know, they worked on their life. That wasn't me. I'm a little different. But like you know, the only thing that I didn't like what he said was, you know, people get misconstrued when people go back and forth and argue. And when he said that people who work don't have dignity people you know, people and proud in their job and themselves, people really take that really harshly because they work every day, you know. I mean a lot of people don't have a dad like Dame Dash or like yours who has money, so they gotta work to put some money to the side to save so they can create their own. A lot of people took that a little harsh was really upset by that, you know, I mean, you know what I think he's He's an inspiring guy. He is, and he the best worst life coach ever means been the best for us. The only reason we're sitting here is because of him and my father and our partner's father, our partner Sam. He's another reason why we are able to do what we do. That and hit me on Instagram was like, hey, we said, because that's why mentorship is very importantly. Now, what about you as as sons of people who are successful in business, do you ever feel like you have to teach them something because you know you are the younger generation. It's a different kind of parents. Yeah, all the time, because I'm sure you have to go back and be like, Okay, you guys need to be more active doing this and to what are some things? You would say? My father's seventy one so ended in late yeah, and he's in better shape than everyone in this room too, which is probably which is the craziest thing. But you know he's he listens, you know, but you can't just say, like, if you're Joe Schmoe and you're going to talk to your father, why isn't gonna listen to you? You know, I think after a while, you know, when you accomplish something and you you do something that no one at your age can do, that they'll listen to you. You know, Like I'm in a position now where I can do a lot of different things to help him and his company grow, right because he probably has more of a traditional business stance from how he was. You know, the way my dad's business is run is is he just wants the customer to be happy. So the kind of things that he's done that I've seen him do, I think he's crazy. But like the be people that will be driving to to a restaurant and then the restaurant will be closed, he'll pay for the gas, you know, he'll he'll put them in a hotel for the night. I mean, yeah, and that's the best. BA. I will always go back to that restaurant, and then you'll tell someone about it, and then that person will tell someone else about it. You know. It's like if someone like some guy ordered some cookies in the bag opened in the mail. You know that's not my fault, but I just sent him three more back the next day. You know, it's all about the customer, right, absolutely, no business exactly. Y'all got a polar polar free thos that's coming h that's going to translates to in English? Yeah, fried chicken? Yeah it was we thought that name through Um made that in the car ride back from once. Yeah what about poy or. We turn to our chef, actually Armando, and we were like, he's a cheferd clads and we were like, yo, how do you say fried chicken in Spanish? Free throw? Okay? That's why I like classes because they have really good food and it's a sports bark, but it's like a more the food there. The food is better than you think of, like you think a sports bar food, you don't really think the food is well when where that's a high class we're not really supposed to say sports bar that that's not what they wanted. They wanted to be a high class restaurants. Kind of turned into a sports park. But it has TVs everywhere and fifty all go there to watch, you know. I mean, it's that place is huge. Yeah, it ain't too many guys doing what y'all do with y'all age and y'all got the business talk down, you know what I'm saying, Like girls probably real open over that young girls. These might be the guys the trap. Okay, stop going up around. It might be the guys the trap right here. Man. We appreciate you guys for joining us, and that's gonna open probably in the next week or two, so righting them in then here poil frietos. Here there's a piece of spot next door, hopefully you know amouse To God's ear, have you guys taken any losses yet in business since you said you have to lose sometimes not any big losses. Yeah, I mean you're like a good to the top. You want some cookies, chocolates tremendously at the Yeah, I mean we got great partners. That's really what it is. We have great partners all the way around, and you know we're able to come out here and talk. You guys better throw some clubs at the medal, ass that's what you gotta do. Those some parties at the medal ads get people there. We're trying such a dope spot and a lot of people never even been there. Yeah, victory is I mean they got six TVs outside like the size of this room. I mean yeah, and then you go to the rooftop. I mean, you guys should come out there. Maybe you guys should do an event out there. I try to do a last we can get it together. So you guys are product of dating. Remember bag philosophy. So I think another thing people misconscrewed. They felt like, you know, he was saying like you could just get up off the porch tomorrow and be a boss, Like come out the womb and be a boss. But no, y'all got partners. Y'all have I guess financial backing. Like you know what I'm saying. Oh, I wouldn't say that you come out the womb being a boss, but like Pencil, where you grow up and what people are doing around you, and like, luckily we had bosses, fathers as bosses, so they at the wound pretty much. We came out as bosses because that's what my dad instolet to be, Like, Yo, you don't want a job, you know, do this. I actually worked for my dad for a month and I hated it because Daddy, yeah, yeah, act like I have to work for them, and I'm like, what is going on. I'm the only one who actually makes money outside of here, DJ and I started to take out the trash and drive around. Get that, I'm just gonna make things for me to do for myself. And then that's how a lot of things happened. Did he scream on you like all the time a time? My dad was not screaming when he was up here. That's him being that's hard, I'm coming out. That's something like this being masculin And that's just some conversation with you. I told about yesterday. It was like he was his delivery. I'm like, yo, that's the thing I've been watching some backstage. He just wants to inspire people. I mean, look at him. This is a guy that's that's brought out the best in so many people. You know, Kanye West, jay Z, Rachel Roy, I mean in fashion music and now we're doing food. I mean, it's crazy. This guy's accomplished. It's very when he has problems with people, like and he goes off. Does that mean that when you see them as it awkward or do you just like all right, my pop so back. If you see Jim Jones, is it just like you just act like you don't see him? Like I am, like, what's up? That's it? Right? Cool out a little bit maybe forever though, Like that's that's like my dad's little brothers. So you know, you beat for a family sometimes, but it's still all love. I even saw you posted. I saw you posted to pick up a Leah once he was he was around it you met it was I was. I was crying when she died. Wow, how are you? I want to say, like like nine, okay, okay, yeah, you definitely remember. I like the lot. Well, listen, Luke Pascalley's Young Entrepreneurs is the Breakfast Club and tell them all the businesses right fast. They no chips, cookies, all for one, records, buns, sandwiches, play free to what else? Got dirty napkins? Dirty napkins? I don't even know what else we got. We got so many businesses. Yeah, we're gonna put out the music. How much of the businesses is the alone, it's all equal, Yeah, how many parts partners exactly? All right? Thirty three point three three three three three buns. We got more partners we got We got Sam Juane Seen, Armando Cortez, Vika Artega and then us two. So, you know, and I wanted to answer your question about becoming a boss. You know, if there's certain people like my father. He's a high school dropout, Yeah, and he worked yet he worked in clubs and he's just a people person. So his partner right now, he used to let into the clubs and one day he bumped into him on the street. And that guy gave my dad an opportunity to become a boss. And his work ethic proved to Michael Weinstein that he could run a company. So we are people that work with us right now that we see in the future could potentially be a very important piece to the puzzle, you know, And these are these are people that will be bosses. They have those leadership qualities, Yeah, they have leadership qualities. You know. We got a guy who who comes to us. You need anything, You need anything. Every single time I see him, you need anything, that's Eddie. That's Eddie. And he's becoming a chef. And best believe, when we open a store, he'll be running a store. And that's how you become a boss. When you got to prove yourself. You know, you can't be lazy, because nowadays everyone's just lazy, and interns will go on to do great. Yeah, of course they are here because I do feel like, even when you're working somewhere, if you're not getting paid in it's an internship, you should still treat it like you are because you know who is watching. You should still learn everything you possibly can and actually care about it. You know, if you care, you're gonna become a boss. It's just gonna happen, you know. Yea. We even had an intern who came up and now we pay him. Who is Marcus. Yeah, he was intern for like a year and now he did all the designs. He designs everything from Even in that learning process, it's more about what you're learning than how much money you're making. I feel like, at first, in the beginning end that you love, eventually you will make money doing it exactly. We don't take a paycheck, you know, we just invest. I mean, you got to prove yourself. You can't just there's different ways. Some people have different paths. We're lucky we can. Our doors are kind of open already, you know, but some other people got to open the door, right. Well, we still put in the work. We definitely put in the work. I package these cookies. I packaged all of these. But it's also invested. Like you said, when you got partners and you don't got to put up everything that you own. Well that's the other thing. We dump our life. Yeah, we put up our life. We didn't. We didn't really put up money. You know. We were able to do a lot of things for a little to no cost because our doors are open. But if our doors weren't open, you know, I would say that we would probably be halfway to where we are today just because of our work ethic. You got of the work ethic. There you have it. It's the Breakfast Club. Tell Dame he's welcome anytime.