Tom Willis is the Co-founder and Chief Marketing Officer of Lawpath, Australia's number one online legal platform. His passion and dedication led him to be listed as one of B&T's 30 under 30 in 2020, and to become a finalist for Young Marketer of the Year at the 2019 ADMA awards.

In today's episode, Tom shares the importance of businesses having the correct legal documentation, and how Lawpath was created to help solve this problem. He'll share the strategies Lawpath used in growing their business, and how important having a defined marketing and sales plan is to business. Plus, the benefits of strategies such as layered advertising strategy, Paid Digital Advertising, and well-defined SEO.



Connect:
Alexander Spencer website
Alexander Spencer on Twitter
Alexander Spencer on Facebook
Alexander Spencer on LinkedIn

Tom Willis is the Co-founder and Chief Marketing Officer of Lawpath, Australia's number one online legal platform. His passion and dedication led him to be listed as one of B&amp;T's 30 under 30 in 2020, and to become a finalist for Young Marketer of the Year at the 2019 ADMA awards.
In today's episode, Tom shares the importance of businesses having the correct legal documentation, and how Lawpath was created to help solve this problem. He'll share the strategies Lawpath used in growing their business, and how important having a defined marketing and sales plan is to business. Plus, the benefits of strategies such as layered advertising strategy, Paid Digital Advertising, and well-defined SEO.
 
Connect:
<ul>
<li aria-level="1"><a href="https://alexanderspencer.com.au/">Alexander Spencer website</a></li>
<li aria-level="1"><a href="https://twitter.com/AlexSpencerCPA">Alexander Spencer on Twitter</a></li>
<li aria-level="1"><a href="https://www.facebook.com/aspartnerscpa/">Alexander Spencer on Facebook</a></li>
<li aria-level="1"><a href="https://www.linkedin.com/company/alexander-spencer-cpa/">Alexander Spencer on LinkedIn</a></li>
</ul>

Wavelength Creative

The Bottom Line is a show designed to help Australian businesses succeed. On the show, you'll hear from leading Aussie business owners as they share the lessons they've learned building their companies. You'll learn from their successes, as well as some of the challenges they've faced along the way. We also talk to experts from a range of fields who share specialised techniques you can use to improve your business. Produced by accounting and business advisory firm Alexander Spencer.

The Bottom Line is a show designed to help Australian businesses succeed. On the show, you'll hear from leading Aussie business owners as they share the lessons they've learned building their companies. You'll learn from their successes, as well as some of the challenges they've faced along the way. We also talk to experts from a range of fields who share specialised techniques you can use to improve your business. Produced by accounting and business advisory firm Alexander Spencer.

The Bottom Line is a show designed to help Australian businesses succeed.

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