James Course is the Co-founder and Director of Gawk Outdoor. Since 2018, Gawk Outdoor has embraced traditional advertising strategies by selling outdoor billboard space in regional Victoria. James and his brother Luke teamed up to create Gawk Outdoor after noticing a gap in the market for regional advertising.

In this episode, James walks us through the Gawk Outdoor origin story, how billboard advertising benefits communities in regional areas, and why physical advertising is here to stay in an increasingly digital world.



Resources and links:
Gawk Outdoor
James Course on LinkedIn



Connect:
Alexander Spencer website
Alexander Spencer on Twitter
Alexander Spencer on Facebook
Alexander Spencer on LinkedIn

James Course is the Co-founder and Director of Gawk Outdoor. Since 2018, Gawk Outdoor has embraced traditional advertising strategies by selling outdoor billboard space in regional Victoria. James and his brother Luke teamed up to create Gawk Outdoor after noticing a gap in the market for regional advertising.
In this episode, James walks us through the Gawk Outdoor origin story, how billboard advertising benefits communities in regional areas, and why physical advertising is here to stay in an increasingly digital world.
 
Resources and links:
<ul>
<li aria-level="1"><a href="https://gawk.com.au/">Gawk Outdoor</a></li>
<li aria-level="1"><a href="https://www.linkedin.com/in/james-course-a14b3916b/">James Course on LinkedIn</a></li>
</ul>
 
Connect:
<ul>
<li aria-level="1"><a href="https://alexanderspencer.com.au/">Alexander Spencer website</a></li>
<li aria-level="1"><a href="https://twitter.com/AlexSpencerCPA">Alexander Spencer on Twitter</a></li>
<li aria-level="1"><a href="https://www.facebook.com/aspartnerscpa/">Alexander Spencer on Facebook</a></li>
<li aria-level="1"><a href="https://www.linkedin.com/company/alexander-spencer-cpa/">Alexander Spencer on LinkedIn</a></li>
</ul>

Wavelength Creative

The Bottom Line is a show designed to help Australian businesses succeed. On the show, you'll hear from leading Aussie business owners as they share the lessons they've learned building their companies. You'll learn from their successes, as well as some of the challenges they've faced along the way. We also talk to experts from a range of fields who share specialised techniques you can use to improve your business. Produced by accounting and business advisory firm Alexander Spencer.

The Bottom Line is a show designed to help Australian businesses succeed. On the show, you'll hear from leading Aussie business owners as they share the lessons they've learned building their companies. You'll learn from their successes, as well as some of the challenges they've faced along the way. We also talk to experts from a range of fields who share specialised techniques you can use to improve your business. Produced by accounting and business advisory firm Alexander Spencer.

The Bottom Line is a show designed to help Australian businesses succeed.

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