James Course is the Co-founder and Director of Gawk Outdoor. Since 2018, Gawk Outdoor has embraced traditional advertising strategies by selling outdoor billboard space in regional Victoria. James and his brother Luke teamed up to create Gawk Outdoor after noticing a gap in the market for regional advertising.

In this episode, James walks us through the Gawk Outdoor origin story, how billboard advertising benefits communities in regional areas, and why physical advertising is here to stay in an increasingly digital world.



Resources and links:
Gawk Outdoor
James Course on LinkedIn



Connect:
Alexander Spencer website
Alexander Spencer on Twitter
Alexander Spencer on Facebook
Alexander Spencer on LinkedIn

James Course is the Co-founder and Director of Gawk Outdoor. Since 2018, Gawk Outdoor has embraced traditional advertising strategies by selling outdoor billboard space in regional Victoria. James and his brother Luke teamed up to create Gawk Outdoor after noticing a gap in the market for regional advertising.
In this episode, James walks us through the Gawk Outdoor origin story, how billboard advertising benefits communities in regional areas, and why physical advertising is here to stay in an increasingly digital world.
 
Resources and links:
<ul>
<li aria-level="1"><a href="https://gawk.com.au/">Gawk Outdoor</a></li>
<li aria-level="1"><a href="https://www.linkedin.com/in/james-course-a14b3916b/">James Course on LinkedIn</a></li>
</ul>
 
Connect:
<ul>
<li aria-level="1"><a href="https://alexanderspencer.com.au/">Alexander Spencer website</a></li>
<li aria-level="1"><a href="https://twitter.com/AlexSpencerCPA">Alexander Spencer on Twitter</a></li>
<li aria-level="1"><a href="https://www.facebook.com/aspartnerscpa/">Alexander Spencer on Facebook</a></li>
<li aria-level="1"><a href="https://www.linkedin.com/company/alexander-spencer-cpa/">Alexander Spencer on LinkedIn</a></li>
</ul>

The Bottom Line is a show designed to help Australian businesses succeed. On the show, you'll hear from leading Aussie business owners as they share the lessons they've learned building their companies. You'll learn from their successes, as well as some of the challenges they've faced along the way. We also talk to experts from a range of fields who share specialised techniques you can use to improve your business. Produced by accounting and business advisory firm Alexander Spencer.

The Bottom Line is a show designed to help Australian businesses succeed. On the show, you'll hear from leading Aussie business owners as they share the lessons they've learned building their companies. You'll learn from their successes, as well as some of the challenges they've faced along the way. We also talk to experts from a range of fields who share specialised techniques you can use to improve your business. Produced by accounting and business advisory firm Alexander Spencer.

The Bottom Line is a show designed to help Australian businesses succeed.

The Bottom Line

TBL - The Bottom Line

Rain, hail, or shine: Why billboards are here to stay

Andrew Baxter is the Founder of 24HR Business Plan. 24HR Business Plan provides strategic consulting services to give business owners everything they need to achieve their strategic planning goals.

In this episode, Andrew emphasises why you need a clear business plan from the outset and shares his insights into the challenges experienced by small businesses during the critical execution stage. He also highlights some struggles businesses often experience in acquiring the expertise needed to create and implement a strong business plan.



Resources and links:
24HR Business Plan website
Andrew Baxter on LinkedIn



Connect:
Alexander Spencer website
Alexander Spencer on Twitter
Alexander Spencer on Facebook
Alexander Spencer on LinkedIn

Andrew Baxter is the Founder of 24HR Business Plan. 24HR Business Plan provides strategic consulting services to give business owners everything they need to achieve their strategic planning goals.
In this episode, Andrew emphasises why you need a clear business plan from the outset and shares his insights into the challenges experienced by small businesses during the critical execution stage. He also highlights some struggles businesses often experience in acquiring the expertise needed to create and implement a strong business plan.
 
Resources and links:
<ul>
<li aria-level="1"><a href="https://www.24hourbusinessplan.com.au/">24HR Business Plan website</a></li>
<li aria-level="1"><a href="https://www.linkedin.com/in/andrewbaxter3/">Andrew Baxter on LinkedIn</a></li>
</ul>
 
Connect:
<ul>
<li aria-level="1"><a href="https://alexanderspencer.com.au/">Alexander Spencer website</a></li>
<li aria-level="1"><a href="https://twitter.com/AlexSpencerCPA">Alexander Spencer on Twitter</a></li>
<li aria-level="1"><a href="https://www.facebook.com/aspartnerscpa/">Alexander Spencer on Facebook</a></li>
<li aria-level="1"><a href="https://www.linkedin.com/company/alexander-spencer-cpa/">Alexander Spencer on LinkedIn</a></li>
</ul>

Strong businesses start with a plan

Anthony Dobson is the General Manager of Tropical Pines. Tropical Pines is one of Australia’s largest pineapple suppliers and has run a hybrid packing and marketing operation from its sites in rural Queensland for almost 40 years.

In this episode, Anthony will break down how supply chain optimisation works. He opens up about managing relationships with retailers and distributors, and how to use technology and innovation for supply chain management and operational optimisation. And he also shares what he believes is the best way to enjoy a sweet, tangy pineapple.



Resources and links:
Tropical Pines website
Anthony Dobson on LinkedIn



Connect:
Alexander Spencer website
Alexander Spencer on Twitter
Alexander Spencer on Facebook
Alexander Spencer on LinkedIn

Anthony Dobson is the General Manager of Tropical Pines. Tropical Pines is one of Australia’s largest pineapple suppliers and has run a hybrid packing and marketing operation from its sites in rural Queensland for almost 40 years.
In this episode, Anthony will break down how supply chain optimisation works. He opens up about managing relationships with retailers and distributors, and how to use technology and innovation for supply chain management and operational optimisation. And he also shares what he believes is the best way to enjoy a sweet, tangy pineapple.
 
Resources and links:
<ul>
<li aria-level="1"><a href="https://tastecapricorncoast.com.au/growers/tropical-pines/">Tropical Pines website</a></li>
<li aria-level="1"><a href="https://www.linkedin.com/in/anthony-dobson-777a774/">Anthony Dobson on LinkedIn</a></li>
</ul>
 
Connect:
<ul>
<li aria-level="1"><a href="https://alexanderspencer.com.au/">Alexander Spencer website</a></li>
<li aria-level="1"><a href="https://twitter.com/AlexSpencerCPA">Alexander Spencer on Twitter</a></li>
<li aria-level="1"><a href="https://www.facebook.com/aspartnerscpa/">Alexander Spencer on Facebook</a></li>
<li aria-level="1"><a href="https://www.linkedin.com/company/alexander-spencer-cpa/">Alexander Spencer on LinkedIn</a></li>
</ul>

Improving your supply chain means embracing innovation

Andrew Martin, CEO of Teamgate, transformed his military discipline into business growth, advocating for CRM to streamline customer data as businesses scale. Today, he advises small business owners on the pivotal switch from spreadsheets to CRM, enhancing customer relations and operational efficiency.

On today's episode, you'll learn what CRM is and why it's important, find out when to switch from spreadsheets to CRM, and how future communication will affect customer interactions. Plus, Andrew shares leadership lessons from the military that you can use in your business.



Resources and links:
Teamgate website
Andrew Martin on LinkedIn



Connect:
Alexander Spencer website
Alexander Spencer on Twitter
Alexander Spencer on Facebook
Alexander Spencer on LinkedIn

Andrew Martin, CEO of Teamgate, transformed his military discipline into business growth, advocating for CRM to streamline customer data as businesses scale. Today, he advises small business owners on the pivotal switch from spreadsheets to CRM, enhancing customer relations and operational efficiency.
On today's episode, you'll learn what CRM is and why it's important, find out when to switch from spreadsheets to CRM, and how future communication will affect customer interactions. Plus, Andrew shares leadership lessons from the military that you can use in your business.
 
Resources and links:
<ul>
<li aria-level="1"><a href="https://www.teamgate.com/">Teamgate website</a></li>
<li aria-level="1"><a href="https://www.linkedin.com/in/andrew-martin-0a4491125/?originalSubdomain=au">Andrew Martin on LinkedIn</a></li>
</ul>
 
Connect:
<ul>
<li aria-level="1"><a href="https://alexanderspencer.com.au/">Alexander Spencer website</a></li>
<li aria-level="1"><a href="https://twitter.com/AlexSpencerCPA">Alexander Spencer on Twitter</a></li>
<li aria-level="1"><a href="https://www.facebook.com/aspartnerscpa/">Alexander Spencer on Facebook</a></li>
<li aria-level="1"><a href="https://www.linkedin.com/company/alexander-spencer-cpa/">Alexander Spencer on LinkedIn</a></li>
</ul>

Rain, hail, or shine: Why billboards are here to stay

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