In this episode ofThe Bottom Line, Sevan sits down with Edward Alder, Managing Director of pay.com.au.
Edward shares how his background in accounting, banking, corporate advisory and digital businesses helped shape pay.com.au, a platform that allows SMEs to pay business expenses by credit card, earn rewards and improve cash flow.
Across the conversation, he explains how the team identified an underserved market, built a scalable business model and secured partnerships with major airlines and hotels. He also discusses the importance of strong branding, simple systems, employee ownership and a culture built around transparency and accountability.
Edward also reflects on pay.com.au’s expansion into the United States, its approach to sustainable growth and the possible future pathways for the business.

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