Fameez Haroon is the Co-founder of OTAA. OTAA is an Australian luxury menswear brand which creates stylish, handmade, eco-friendly ties and shirts using recycled materials from the ocean.

In this episode, Fameez shares how a negative experience with a salesperson while buying a tie inspired him and his brother to start OTAA and change the experience for men. He discusses the early challenges OTAA faced in getting off the ground, how humour became an integral part of the brand's marketing, and his plans for the future.

 

Resources and links:
OTAA website
OTAA on Instagram
OTAA on Facebook
OTAA on TikTok
OTAA on X
Fameez Haroon on LinkedIn

 

Connect:
Alexander Spencer website
Alexander Spencer on X
Alexander Spencer on Facebook
Alexander Spencer on LinkedIn

Fameez Haroon is the Co-founder of OTAA. OTAA is an Australian luxury menswear brand which creates stylish, handmade, eco-friendly ties and shirts using recycled materials from the ocean.
In this episode, Fameez shares how a negative experience with a salesperson while buying a tie inspired him and his brother to start OTAA and change the experience for men. He discusses the early challenges OTAA faced in getting off the ground, how humour became an integral part of the brand's marketing, and his plans for the future.
&nbsp;
Resources and links:
<ul>
<li aria-level="1"><a href="https://www.otaa.com/">OTAA website</a></li>
<li aria-level="1"><a href="https://www.instagram.com/otaa/?hl=en">OTAA on Instagram</a></li>
<li aria-level="1"><a href="https://www.facebook.com/otaa.brothers/">OTAA on Facebook</a></li>
<li aria-level="1"><a href="https://www.tiktok.com/@brothersatotaa">OTAA on TikTok</a></li>
<li aria-level="1"><a href="https://x.com/brothersatotaa?ref_src=twsrc%5Egoogle%7Ctwcamp%5Eserp%7Ctwgr%5Eauthor">OTAA on X</a></li>
<li aria-level="1"><a href="https://www.linkedin.com/in/fameez-haroon-656a9385/?originalSubdomain=au">Fameez Haroon on LinkedIn</a></li>
</ul>
&nbsp;
Connect:
<ul>
<li aria-level="1"><a href="https://alexanderspencer.com.au/">Alexander Spencer website</a></li>
<li aria-level="1"><a href="https://twitter.com/AlexSpencerCPA">Alexander Spencer on X</a></li>
<li aria-level="1"><a href="https://www.facebook.com/aspartnerscpa/">Alexander Spencer on Facebook</a></li>
<li aria-level="1"><a href="https://www.linkedin.com/company/alexander-spencer-cpa/">Alexander Spencer on LinkedIn</a></li>
</ul>

Wavelength Creative

The Bottom Line is a show designed to help Australian businesses succeed. On the show, you'll hear from leading Aussie business owners as they share the lessons they've learned building their companies. You'll learn from their successes, as well as some of the challenges they've faced along the way. We also talk to experts from a range of fields who share specialised techniques you can use to improve your business. Produced by accounting and business advisory firm Alexander Spencer.

The Bottom Line is a show designed to help Australian businesses succeed. On the show, you'll hear from leading Aussie business owners as they share the lessons they've learned building their companies. You'll learn from their successes, as well as some of the challenges they've faced along the way. We also talk to experts from a range of fields who share specialised techniques you can use to improve your business. Produced by accounting and business advisory firm Alexander Spencer.

The Bottom Line is a show designed to help Australian businesses succeed.

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