Elise Balsillie is the Head of Thryv Australia & New Zealand. Thryv is a platform that provides small and medium-sized businesses with the tools and software they need to scale up, streamline, and succeed in the modern business world.

In this episode, Elise discusses her career journey and how Thryv has helped businesses across Australia and New Zealand modernise and digitise when faced with an overwhelming number of options. She explains that customers are seeking authenticity and highlights the importance of consistent, meaningful, and authentic engagement online and in person. Elise also suggests ways to incorporate AI to enhance workflows, improve customer engagement, and streamline data processing, ultimately delivering a better customer experience. 

 

Resources and links:
Thryv website
Thryv on Facebook
Thryv on Instagram
Thryv on YouTube
Thryv on LinkedIn
Thryv on TikTok
Elise Balsillie on LinkedIn

 

Connect:
Alexander Spencer website
Alexander Spencer on X
Alexander Spencer on Facebook
Alexander Spencer on LinkedIn

Elise Balsillie is the Head of Thryv Australia &amp; New Zealand. Thryv is a platform that provides small and medium-sized businesses with the tools and software they need to scale up, streamline, and succeed in the modern business world.
In this episode, Elise discusses her career journey and how Thryv has helped businesses across Australia and New Zealand modernise and digitise when faced with an overwhelming number of options. She explains that customers are seeking authenticity and highlights the importance of consistent, meaningful, and authentic engagement online and in person. Elise also suggests ways to incorporate AI to enhance workflows, improve customer engagement, and streamline data processing, ultimately delivering a better customer experience.&nbsp;
&nbsp;
Resources and links:
<ul>
<li aria-level="1"><a href="https://www.thryv.com.au/">Thryv website</a></li>
<li aria-level="1"><a href="https://www.facebook.com/Thryv">Thryv on Facebook</a></li>
<li aria-level="1"><a href="https://www.instagram.com/getthryv/">Thryv on Instagram</a></li>
<li aria-level="1"><a href="https://www.youtube.com/Thryv">Thryv on YouTube</a></li>
<li aria-level="1"><a href="https://www.linkedin.com/company/thryv-australia-newzealand/">Thryv on LinkedIn</a></li>
<li aria-level="1"><a href="https://www.tiktok.com/@getthryv">Thryv on TikTok</a></li>
<li aria-level="1"><a href="https://www.linkedin.com/in/elise-balsillie-8aa1a892/">Elise Balsillie on LinkedIn</a></li>
</ul>
&nbsp;
Connect:
<ul>
<li aria-level="1"><a href="https://alexanderspencer.com.au/">Alexander Spencer website</a></li>
<li aria-level="1"><a href="https://twitter.com/AlexSpencerCPA">Alexander Spencer on X</a></li>
<li aria-level="1"><a href="https://www.facebook.com/aspartnerscpa/">Alexander Spencer on Facebook</a></li>
<li aria-level="1"><a href="https://www.linkedin.com/company/alexander-spencer-cpa/">Alexander Spencer on LinkedIn</a></li>
</ul>

Wavelength Creative

The Bottom Line is a show designed to help Australian businesses succeed. On the show, you'll hear from leading Aussie business owners as they share the lessons they've learned building their companies. You'll learn from their successes, as well as some of the challenges they've faced along the way. We also talk to experts from a range of fields who share specialised techniques you can use to improve your business. Produced by accounting and business advisory firm Alexander Spencer.

The Bottom Line is a show designed to help Australian businesses succeed. On the show, you'll hear from leading Aussie business owners as they share the lessons they've learned building their companies. You'll learn from their successes, as well as some of the challenges they've faced along the way. We also talk to experts from a range of fields who share specialised techniques you can use to improve your business. Produced by accounting and business advisory firm Alexander Spencer.

The Bottom Line is a show designed to help Australian businesses succeed.