Dee Madigan is the Executive Creative Director at Campaign Edge. Campaign Edge is a full-service creative advertising agency.

In this episode, Dee offers her insights on building strong brands, engaging audiences, and adapting to the evolving digital landscape. She emphasises the importance of creativity and discusses how understanding your brand and what you bring to the table enables you to execute a successful marketing campaign and build an emotional connection with potential customers.



Resources and links:


Campaign Edge website


Dee Madigan on LinkedIn



Connect:


Alexander Spencer website


Alexander Spencer on Twitter


Alexander Spencer on Facebook


Alexander Spencer on LinkedIn

Dee Madigan is the Executive Creative Director at Campaign Edge. Campaign Edge is a full-service creative advertising agency.
In this episode, Dee offers her insights on building strong brands, engaging audiences, and adapting to the evolving digital landscape. She emphasises the importance of creativity and discusses how understanding your brand and what you bring to the table enables you to execute a successful marketing campaign and build an emotional connection with potential customers.
 
Resources and links:
<ul>
<li dir="ltr" aria-level="1">
<a href="https://campaignedge.com.au/">Campaign Edge website</a>
</li>
<li dir="ltr" aria-level="1">
<a href="https://www.linkedin.com/in/dee-madigan-73521318/?originalSubdomain=au">Dee Madigan on LinkedIn</a>
</li>
</ul>
 
Connect:
<ul>
<li dir="ltr" aria-level="1">
<a href="https://alexanderspencer.com.au/">Alexander Spencer website</a>
</li>
<li dir="ltr" aria-level="1">
<a href="https://twitter.com/AlexSpencerCPA">Alexander Spencer on Twitter</a>
</li>
<li dir="ltr" aria-level="1">
<a href="https://www.facebook.com/aspartnerscpa/">Alexander Spencer on Facebook</a>
</li>
<li dir="ltr" aria-level="1">
<a href="https://www.linkedin.com/company/alexander-spencer-cpa/">Alexander Spencer on LinkedIn</a>
</li>
</ul>

The Bottom Line is a show designed to help Australian businesses succeed. On the show, you'll hear from leading Aussie business owners as they share the lessons they've learned building their companies. You'll learn from their successes, as well as some of the challenges they've faced along the way. We also talk to experts from a range of fields who share specialised techniques you can use to improve your business. Produced by accounting and business advisory firm Alexander Spencer.

The Bottom Line is a show designed to help Australian businesses succeed. On the show, you'll hear from leading Aussie business owners as they share the lessons they've learned building their companies. You'll learn from their successes, as well as some of the challenges they've faced along the way. We also talk to experts from a range of fields who share specialised techniques you can use to improve your business. Produced by accounting and business advisory firm Alexander Spencer.

The Bottom Line is a show designed to help Australian businesses succeed.

The Bottom Line

TBL - The Bottom Line

Balancing strategy, creativity, and digital trends in your marketing

Robert Nisi is the Director and Co-founder of Astute Theory. Astute Theory aims to help businesses navigate the digital landscape by providing a unique cloud-based enterprise management system and digital implementation strategies.

In this episode, Robert shares how businesses can leverage AI and customised software to improve efficiency and gain an edge over competitors. He addresses the challenges of adopting new technology and the benefits of gamification before he shares his advice for businesses looking to innovate and thrive in a rapidly evolving digital landscape.



Resources and links:


Astute Theory website


Venture Startup Club website


Robert Nisi on LinkedIn



Connect:


Alexander Spencer website


Alexander Spencer on Twitter


Alexander Spencer on Facebook


Alexander Spencer on LinkedIn

Robert Nisi is the Director and Co-founder of Astute Theory. Astute Theory aims to help businesses navigate the digital landscape by providing a unique cloud-based enterprise management system and digital implementation strategies.
In this episode, Robert shares how businesses can leverage AI and customised software to improve efficiency and gain an edge over competitors. He addresses the challenges of adopting new technology and the benefits of gamification before he shares his advice for businesses looking to innovate and thrive in a rapidly evolving digital landscape.
 
Resources and links:
<ul>
<li dir="ltr" aria-level="1">
<a href="https://astutetheory.com.au/">Astute Theory website</a>
</li>
<li dir="ltr" aria-level="1">
<a href="http://www.venturestartupclub.com/">Venture Startup Club website</a>
</li>
<li dir="ltr" aria-level="1">
<a href="https://www.linkedin.com/in/robert-n-3436475b/">Robert Nisi on LinkedIn</a>
</li>
</ul>
 
Connect:
<ul>
<li dir="ltr" aria-level="1">
<a href="https://alexanderspencer.com.au/">Alexander Spencer website</a>
</li>
<li dir="ltr" aria-level="1">
<a href="https://twitter.com/AlexSpencerCPA">Alexander Spencer on Twitter</a>
</li>
<li dir="ltr" aria-level="1">
<a href="https://www.facebook.com/aspartnerscpa/">Alexander Spencer on Facebook</a>
</li>
<li dir="ltr" aria-level="1">
<a href="https://www.linkedin.com/company/alexander-spencer-cpa/">Alexander Spencer on LinkedIn</a>
</li>
</ul>

How AI can help gamify work for your team

This is part two of our two-part conversation with AI Consultant, Inbal Rodnay, about the impact of AI on small businesses.

In this episode, Inbal expands on the importance of developing a workplace AI policy and aims to inspire businesses to make better use of available technology. She also highlights how AI tools like Microsoft Copilot can help with tasks to improve workflow without worrying about security concerns.



Resources and links:
Inbal Rodnay’s website
Inbal Rodnay on LinkedIn



Connect:
Alexander Spencer website
Alexander Spencer on Twitter
Alexander Spencer on Facebook
Alexander Spencer on LinkedIn

This is part two of our two-part conversation with AI Consultant, Inbal Rodnay, about the impact of AI on small businesses.
In this episode, Inbal expands on the importance of developing a workplace AI policy and aims to inspire businesses to make better use of available technology. She also highlights how AI tools like Microsoft Copilot can help with tasks to improve workflow without worrying about security concerns.
 
Resources and links:
<ul>
<li aria-level="1"><a href="https://www.inbal.com.au/">Inbal Rodnay’s website</a></li>
<li aria-level="1"><a href="https://www.linkedin.com/in/inbalrodnay/?originalSubdomain=au">Inbal Rodnay on LinkedIn</a></li>
</ul>
 
Connect:
<ul>
<li aria-level="1"><a href="https://alexanderspencer.com.au/">Alexander Spencer website</a></li>
<li aria-level="1"><a href="https://twitter.com/AlexSpencerCPA">Alexander Spencer on Twitter</a></li>
<li aria-level="1"><a href="https://www.facebook.com/aspartnerscpa/">Alexander Spencer on Facebook</a></li>
<li aria-level="1"><a href="https://www.linkedin.com/company/alexander-spencer-cpa/">Alexander Spencer on LinkedIn</a></li>
</ul>

Everybody is using AI (and you should too)

Inbal Rodnay is an AI Consultant. Inbal provides guidance and support to businesses as they go through the process of integrating AI and automation into their operation.

In this episode, Inbal explains the impact of AI tools like ChatGPT and shares her journey of helping accounting firms innovate. She also discusses different types of AI tools and how to integrate them but highlights the importance of upskilling staff while creating an open culture of experimentation.



Resources and links:
Inbal Rodnay’s website
Inbal Rodnay on LinkedIn



Connect:
Alexander Spencer website
Alexander Spencer on Twitter
Alexander Spencer on Facebook
Alexander Spencer on LinkedIn

Inbal Rodnay is an AI Consultant. Inbal provides guidance and support to businesses as they go through the process of integrating AI and automation into their operation.
In this episode, Inbal explains the impact of AI tools like ChatGPT and shares her journey of helping accounting firms innovate. She also discusses different types of AI tools and how to integrate them but highlights the importance of upskilling staff while creating an open culture of experimentation.
 
Resources and links:
<ul>
<li aria-level="1"><a href="https://www.inbal.com.au/">Inbal Rodnay’s website</a></li>
<li aria-level="1"><a href="https://www.linkedin.com/in/inbalrodnay/?originalSubdomain=au">Inbal Rodnay on LinkedIn</a></li>
</ul>
 
Connect:
<ul>
<li aria-level="1"><a href="https://alexanderspencer.com.au/">Alexander Spencer website</a></li>
<li aria-level="1"><a href="https://twitter.com/AlexSpencerCPA">Alexander Spencer on Twitter</a></li>
<li aria-level="1"><a href="https://www.facebook.com/aspartnerscpa/">Alexander Spencer on Facebook</a></li>
<li aria-level="1"><a href="https://www.linkedin.com/company/alexander-spencer-cpa/">Alexander Spencer on LinkedIn</a></li>
</ul>

Balancing strategy, creativity, and digital trends in your marketing

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