Dee Madigan is the Executive Creative Director at Campaign Edge. Campaign Edge is a full-service creative advertising agency.

In this episode, Dee offers her insights on building strong brands, engaging audiences, and adapting to the evolving digital landscape. She emphasises the importance of creativity and discusses how understanding your brand and what you bring to the table enables you to execute a successful marketing campaign and build an emotional connection with potential customers.



Resources and links:


Campaign Edge website


Dee Madigan on LinkedIn



Connect:


Alexander Spencer website


Alexander Spencer on Twitter


Alexander Spencer on Facebook


Alexander Spencer on LinkedIn

Dee Madigan is the Executive Creative Director at Campaign Edge. Campaign Edge is a full-service creative advertising agency.
In this episode, Dee offers her insights on building strong brands, engaging audiences, and adapting to the evolving digital landscape. She emphasises the importance of creativity and discusses how understanding your brand and what you bring to the table enables you to execute a successful marketing campaign and build an emotional connection with potential customers.
 
Resources and links:
<ul>
<li dir="ltr" aria-level="1">
<a href="https://campaignedge.com.au/">Campaign Edge website</a>
</li>
<li dir="ltr" aria-level="1">
<a href="https://www.linkedin.com/in/dee-madigan-73521318/?originalSubdomain=au">Dee Madigan on LinkedIn</a>
</li>
</ul>
 
Connect:
<ul>
<li dir="ltr" aria-level="1">
<a href="https://alexanderspencer.com.au/">Alexander Spencer website</a>
</li>
<li dir="ltr" aria-level="1">
<a href="https://twitter.com/AlexSpencerCPA">Alexander Spencer on Twitter</a>
</li>
<li dir="ltr" aria-level="1">
<a href="https://www.facebook.com/aspartnerscpa/">Alexander Spencer on Facebook</a>
</li>
<li dir="ltr" aria-level="1">
<a href="https://www.linkedin.com/company/alexander-spencer-cpa/">Alexander Spencer on LinkedIn</a>
</li>
</ul>

The Bottom Line is a show designed to help Australian businesses succeed. On the show, you'll hear from leading Aussie business owners as they share the lessons they've learned building their companies. You'll learn from their successes, as well as some of the challenges they've faced along the way. We also talk to experts from a range of fields who share specialised techniques you can use to improve your business. Produced by accounting and business advisory firm Alexander Spencer.

The Bottom Line is a show designed to help Australian businesses succeed. On the show, you'll hear from leading Aussie business owners as they share the lessons they've learned building their companies. You'll learn from their successes, as well as some of the challenges they've faced along the way. We also talk to experts from a range of fields who share specialised techniques you can use to improve your business. Produced by accounting and business advisory firm Alexander Spencer.

The Bottom Line is a show designed to help Australian businesses succeed.

The Bottom Line

TBL - The Bottom Line

Balancing strategy, creativity, and digital trends in your marketing

Peter Craig is the Managing Director at ODC Design. ODC designs and constructs innovative, modern offices for businesses. Peter and the ODC team helped to execute the new offices for Sevan and the Alexander Spencer team.

In this episode, Peter explains how office design has evolved over the past three decades and the important considerations business owners must consider when refurbishing an office. He also shares the one item he vetoed from Sevan’s office wishlist.



Resources and links:


ODC Design website


Peter Craig on LinkedIn



Connect:


Alexander Spencer website


Alexander Spencer on Twitter


Alexander Spencer on Facebook


Alexander Spencer on LinkedIn

Peter Craig is the Managing Director at ODC Design. ODC designs and constructs innovative, modern offices for businesses. Peter and the ODC team helped to execute the new offices for Sevan and the Alexander Spencer team.
In this episode, Peter explains how office design has evolved over the past three decades and the important considerations business owners must consider when refurbishing an office. He also shares the one item he vetoed from Sevan’s office wishlist.
 
Resources and links:
<ul>
<li dir="ltr" aria-level="1">
<a href="https://odcdesign.com.au/">ODC Design website</a>
</li>
<li dir="ltr" aria-level="1">
<a href="https://www.linkedin.com/in/peter-craig-85a994184/?originalSubdomain=au">Peter Craig on LinkedIn</a>
</li>
</ul>
 
Connect:
<ul>
<li dir="ltr" aria-level="1">
<a href="https://alexanderspencer.com.au/">Alexander Spencer website</a>
</li>
<li dir="ltr" aria-level="1">
<a href="https://twitter.com/AlexSpencerCPA">Alexander Spencer on Twitter</a>
</li>
<li dir="ltr" aria-level="1">
<a href="https://www.facebook.com/aspartnerscpa/">Alexander Spencer on Facebook</a>
</li>
<li dir="ltr" aria-level="1">
<a href="https://www.linkedin.com/company/alexander-spencer-cpa/">Alexander Spencer on LinkedIn</a>
</li>
</ul>

Cubicles or collaborative space? Designing the right office for your business

David Posterino is the Managing Director at AS Wealth Advisors. AS Wealth Advisors provides personalised strategic financial guidance and wealth management advice.

In this episode, David shares his journey from accounting to financial advising. He explains the benefits of having strong insurance policies and the essential nature of understanding client goals to help them reach their financial targets.



Resources and links:


AS Wealth Advisors website


David Posterino on LinkedIn



Connect:


Alexander Spencer website


Alexander Spencer on Twitter


Alexander Spencer on Facebook


Alexander Spencer on LinkedIn

David Posterino is the Managing Director at AS Wealth Advisors. AS Wealth Advisors provides personalised strategic financial guidance and wealth management advice.
In this episode, David shares his journey from accounting to financial advising. He explains the benefits of having strong insurance policies and the essential nature of understanding client goals to help them reach their financial targets.
 
Resources and links:
<ul>
<li dir="ltr" aria-level="1">
<a href="https://www.aswealthadvisors.com.au/">AS Wealth Advisors website</a>
</li>
<li dir="ltr" aria-level="1">
<a href="https://www.linkedin.com/in/david-posterino/?originalSubdomain=au">David Posterino on LinkedIn</a>
</li>
</ul>
 
Connect:
<ul>
<li dir="ltr" aria-level="1">
<a href="https://alexanderspencer.com.au/">Alexander Spencer website</a>
</li>
<li dir="ltr" aria-level="1">
<a href="https://twitter.com/AlexSpencerCPA">Alexander Spencer on Twitter</a>
</li>
<li dir="ltr" aria-level="1">
<a href="https://www.facebook.com/aspartnerscpa/">Alexander Spencer on Facebook</a>
</li>
<li dir="ltr" aria-level="1">
<a href="https://www.linkedin.com/company/alexander-spencer-cpa/">Alexander Spencer on LinkedIn</a>
</li>
</ul>

Financial advisory 101

Frederic Joye is a Managing Partner at Arcanys Ventures. Arcanys Ventures offers investment to innovative and ambitious entrepreneurs to help them achieve their vision in the late-seed and series A stages of tech start-ups.

In this episode, Frederic outlines how Arcanys Ventures created a unique investment model that combines talent provision with equity participation. He also provides valuable insights into tech start-up valuations, the importance of effective founders, and the challenges of raising money in the current economic climate.



Resources and links:


Arcanys Ventures website


Frederic Joye on LinkedIn



Connect:


Alexander Spencer website


Alexander Spencer on Twitter


Alexander Spencer on Facebook


Alexander Spencer on LinkedIn

Frederic Joye is a Managing Partner at Arcanys Ventures. Arcanys Ventures offers investment to innovative and ambitious entrepreneurs to help them achieve their vision in the late-seed and series A stages of tech start-ups.
In this episode, Frederic outlines how Arcanys Ventures created a unique investment model that combines talent provision with equity participation. He also provides valuable insights into tech start-up valuations, the importance of effective founders, and the challenges of raising money in the current economic climate.
 
Resources and links:
<ul>
<li dir="ltr" aria-level="1">
<a href="https://ventures.arcanys.com/">Arcanys Ventures website</a>
</li>
<li dir="ltr" aria-level="1">
<a href="https://www.linkedin.com/in/fredjoye/">Frederic Joye on LinkedIn</a>
</li>
</ul>
 
Connect:
<ul>
<li dir="ltr" aria-level="1">
<a href="https://alexanderspencer.com.au/">Alexander Spencer website</a>
</li>
<li dir="ltr" aria-level="1">
<a href="https://twitter.com/AlexSpencerCPA">Alexander Spencer on Twitter</a>
</li>
<li dir="ltr" aria-level="1">
<a href="https://www.facebook.com/aspartnerscpa/">Alexander Spencer on Facebook</a>
</li>
<li dir="ltr" aria-level="1">
<a href="https://www.linkedin.com/company/alexander-spencer-cpa/">Alexander Spencer on LinkedIn</a>
</li>
</ul>

Balancing strategy, creativity, and digital trends in your marketing

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