Dan Ratner is the Founder and CEO of Uberbrand, a renowned brand advisory firm that specialises in brand strategy and development. Dan is passionate about working with clients to create and maintain strong brands and has even written a book called "Be The Frog" that simplifies the branding process to a level even kids can understand.

In this episode, Dan shares the inspiration behind starting Uberbrand, and what the branding journey is like from the perspective of a client. He'll explain what brand strategy is, the importance of building your brand's equity, and learn how to identify the key factors businesses need to consider when developing their strategy. 



Resources and links:
Uberbrand Website
Dan Ratner on LinkedIn



Connect:
Alexander Spencer website
Alexander Spencer on Twitter
Alexander Spencer on Facebook
Alexander Spencer on LinkedIn

Dan Ratner is the Founder and CEO of Uberbrand, a renowned brand advisory firm that specialises in brand strategy and development. Dan is passionate about working with clients to create and maintain strong brands and has even written a book called "Be The Frog" that simplifies the branding process to a level even kids can understand.
In this episode, Dan shares the inspiration behind starting Uberbrand, and what the branding journey is like from the perspective of a client. He'll explain what brand strategy is, the importance of building your brand's equity, and learn how to identify the key factors businesses need to consider when developing their strategy. 
 
Resources and links:
<ul>
<li aria-level="1"><a href="https://uberbrand.com.au/">Uberbrand Website</a> </li>
<li aria-level="1"><a href="https://www.linkedin.com/in/dan-ratner-537b2312/">Dan Ratner on LinkedIn</a> </li>
</ul>
 
Connect:
<ul>
<li aria-level="1"><a href="https://alexanderspencer.com.au/">Alexander Spencer website</a></li>
<li aria-level="1"><a href="https://twitter.com/AlexSpencerCPA">Alexander Spencer on Twitter</a></li>
<li aria-level="1"><a href="https://www.facebook.com/aspartnerscpa/">Alexander Spencer on Facebook</a></li>
<li aria-level="1"><a href="https://www.linkedin.com/company/alexander-spencer-cpa/">Alexander Spencer on LinkedIn</a></li>
</ul>

Wavelength Creative

The Bottom Line is a show designed to help Australian businesses succeed. On the show, you'll hear from leading Aussie business owners as they share the lessons they've learned building their companies. You'll learn from their successes, as well as some of the challenges they've faced along the way. We also talk to experts from a range of fields who share specialised techniques you can use to improve your business. Produced by accounting and business advisory firm Alexander Spencer.

The Bottom Line is a show designed to help Australian businesses succeed. On the show, you'll hear from leading Aussie business owners as they share the lessons they've learned building their companies. You'll learn from their successes, as well as some of the challenges they've faced along the way. We also talk to experts from a range of fields who share specialised techniques you can use to improve your business. Produced by accounting and business advisory firm Alexander Spencer.

The Bottom Line is a show designed to help Australian businesses succeed.

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