TBL - The Bottom LineDan Ratner is the Founder and CEO of Uberbrand, a renowned brand advisory firm that specialises in brand strategy and development. Dan is passionate about working with clients to create and maintain strong brands and has even written a book called "Be The Frog" that simplifies the branding process to a level even kids can understand.
In this episode, Dan shares the inspiration behind starting Uberbrand, and what the branding journey is like from the perspective of a client. He'll explain what brand strategy is, the importance of building your brand's equity, and learn how to identify the key factors businesses need to consider when developing their strategy.
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