Andrew Ford is the Founder and CEO of Social Star. Social Star is a marketing agency helping businesses and professionals to build their brands and tell their stories.

In this episode, Andrew breaks down personal branding in the digital marketing space, some of the hurdles of merging personal branding with digital marketing, and how to utilise the appropriate social media platform for your needs to benefit your business. He also explains that good branding is so powerful, it could be the reason you might consider spending ten thousand dollars on a handbag.



Resources and links:
Social Star
Andrew Ford on LinkedIn



Connect:
Alexander Spencer website
Alexander Spencer on Twitter
Alexander Spencer on Facebook
Alexander Spencer on LinkedIn

Andrew Ford is the Founder and CEO of Social Star. Social Star is a marketing agency helping businesses and professionals to build their brands and tell their stories.
In this episode, Andrew breaks down personal branding in the digital marketing space, some of the hurdles of merging personal branding with digital marketing, and how to utilise the appropriate social media platform for your needs to benefit your business. He also explains that good branding is so powerful, it could be the reason you might consider spending ten thousand dollars on a handbag.
 
Resources and links:
<ul>
<li aria-level="1"><a href="https://www.socialstar.com.au/">Social Star</a></li>
<li aria-level="1"><a href="https://www.linkedin.com/in/andrew-jeremy-ford/">Andrew Ford on LinkedIn</a></li>
</ul>
 
Connect:
<ul>
<li aria-level="1"><a href="https://alexanderspencer.com.au/">Alexander Spencer website</a></li>
<li aria-level="1"><a href="https://twitter.com/AlexSpencerCPA">Alexander Spencer on Twitter</a></li>
<li aria-level="1"><a href="https://www.facebook.com/aspartnerscpa/">Alexander Spencer on Facebook</a></li>
<li aria-level="1"><a href="https://www.linkedin.com/company/alexander-spencer-cpa/">Alexander Spencer on LinkedIn</a></li>
</ul>

Wavelength Creative

The Bottom Line is a show designed to help Australian businesses succeed. On the show, you'll hear from leading Aussie business owners as they share the lessons they've learned building their companies. You'll learn from their successes, as well as some of the challenges they've faced along the way. We also talk to experts from a range of fields who share specialised techniques you can use to improve your business. Produced by accounting and business advisory firm Alexander Spencer.

The Bottom Line is a show designed to help Australian businesses succeed. On the show, you'll hear from leading Aussie business owners as they share the lessons they've learned building their companies. You'll learn from their successes, as well as some of the challenges they've faced along the way. We also talk to experts from a range of fields who share specialised techniques you can use to improve your business. Produced by accounting and business advisory firm Alexander Spencer.

The Bottom Line is a show designed to help Australian businesses succeed.

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