In this episode of The Boss in Heels Podcast, I speak with Alison Egan and Maria Lucas who are masters of turning adversity into success. Alison and Maria are the founders of the Institute of Aesthetic Teeth Whitening (IATW) however before they became friends and business partners, they were rivals in the dental industry.

Maria was a trained dental hygienist coming from a family in the industry who looked at Alison, who was building a successful mobile teeth whitening company of her own without any formal qualifications, with scepticism. What began as a rivalry turned overnight into a friendship, with the two eventually joining forces during the pandemic to start IATW.

In this episode, we cover:
- The driving force and motivation behind Alison and Maria’s entrepreneurial journeys
- How Alison and Maria met, and how they went from being rivals in the industry to friends and business partners
- Advice for entrepreneurs considering going into a business partnership, and how to define clear roles and responsibilities
- How Alison and Maria have set firm boundaries, and why this has been instrumental to their success
- The importance of backing yourself in business and learning to fail forward


You can learn more about Alison, Maria and IATW here:
IATW Website: iatw.com.au
IATW Instagram: @iatw_education
Alison Egan Instagram: @alisonegann
Maria Lucas Instagram: @marialucas_sydney


If you enjoy this episode, please take a moment to subscribe, rate and review the Boss in Heels Podcast on Apple Podcasts!
Please also recommend the podcast to a friend, family member, colleague or someone in your network who you know would benefit from listening to these episodes. Not only does it help us to grow the podcast, however also ensures that we are reaching the right audiences!


If you haven’t already, please also be sure to check out and subscribe to Boss in Heels TV on YouTube.


Connect with me on social!
Instagram: @lara_nercessian_
LinkedIn: Lara Nercessian
Website: www.laranercessian.com

In this episode of The Boss in Heels Podcast, I speak with Alison Egan and Maria Lucas who are masters of turning adversity into success. Alison and Maria are the founders of the Institute of Aesthetic Teeth Whitening (IATW) however before they became friends and business partners, they were rivals in the dental industry.
Maria was a trained dental hygienist coming from a family in the industry who looked at Alison, who was building a successful mobile teeth whitening company of her own without any formal qualifications, with scepticism. What began as a rivalry turned overnight into a friendship, with the two eventually joining forces during the pandemic to start IATW.
In this episode, we cover: - The driving force and motivation behind Alison and Maria’s entrepreneurial journeys - How Alison and Maria met, and how they went from being rivals in the industry to friends and business partners - Advice for entrepreneurs considering going into a business partnership, and how to define clear roles and responsibilities - How Alison and Maria have set firm boundaries, and why this has been instrumental to their success - The importance of backing yourself in business and learning to fail forward
 You can learn more about Alison, Maria and IATW here: IATW Website: <a href="https://iatw.com.au/">iatw.com.au</a> IATW Instagram: <a href="https://www.instagram.com/iatw_education/">@iatw_education</a> Alison Egan Instagram: <a href="https://www.instagram.com/alisonegann/">@alisonegann</a> Maria Lucas Instagram: <a href="https://www.instagram.com/marialucas_sydney/">@marialucas_sydney</a>
 If you enjoy this episode, please take a moment to subscribe, rate and review the Boss in Heels Podcast on <a href="https://podcasts.apple.com/au/podcast/the-boss-in-heels-podcast/id1478213908">Apple Podcasts</a>! Please also recommend the podcast to a friend, family member, colleague or someone in your network who you know would benefit from listening to these episodes. Not only does it help us to grow the podcast, however also ensures that we are reaching the right audiences!
 If you haven’t already, please also be sure to check out and subscribe to Boss in Heels TV on <a href="https://www.youtube.com/channel/UCHx4sEbRsUjyH-6lrpeN9jA">YouTube</a>.
 Connect with me on social! Instagram: <a href="https://www.instagram.com/lara_nercessian_/">@lara_nercessian_</a> LinkedIn: <a href="https://www.linkedin.com/in/lara-nercessian/">Lara Nercessian</a> Website: <a href="https://laranercessian.com/">www.laranercessian.com</a>

Lara Nercessian is the Founder of Boss in Heels, a blog site dedicated to helping individuals find their passion and purpose in life. In this show, Lara speaks with inspiring female founders, public figures and world class performers to share their mindset, habits, tools and tactics that listeners can apply to their own lives. Lara delves into their stories to determine why they set out to take their chosen path, finding their ambition and overcoming challenges.

Advertisement