Host Kerrry Barboza (sports editor, Boerne Star) sits down with producer Roland J. Ruiz to celebrate his induction into the 2026 class of the San Antonio Radio Hall of Fame. The conversation covers Roland's 40+ year career in broadcasting — from his roots as a musician in San Antonio, his first radio job at the legendary KBOP in Pleasanton, and stints in Victoria, Nashville (CMT/Gaylord Entertainment), and multiple San Antonio stations under Clear Channel and Cox Broadcasting. They discuss the evolution of radio (AM to FM to internet), the art of public address announcing for the Spurs, Missions, and high school sports, and the key differences between radio, TV, and PA work. Roland also talks about his passion for playing guitar and performing with the Vinyl 45s and the King Beez. The episode closes with Roland plugging the return of the San Antonio Toros of the Continental Football League.

YouTube Timeline

0:00 - Introduction & Roland's Hall of Fame induction

0:38 - How he was nominated (by Hector Reyes / SOSARB)

1:44 - Did he ever think he'd make the Hall of Fame?

2:32 - Career highlights & the people he worked with

3:10 - How Roland got into radio (musician first)

4:00 - First radio job at KBOP in Pleasanton, TX

4:18 - Radio influences: B. Bailey Brown, Bruce Hathaway, Casey Kasem

5:44 - Sonny Melendrez & San Antonio radio history

6:03 - AM radio's dominance in the '70s / FM converters

6:58 - TV work: CMT network announcer in Nashville

8:08 - Writing for the Kerrville Daily Times / all-media career

8:21 - Internet's impact on broadcasting

9:13 - Career journey: Pleasanton → Clear Channel → Victoria → Nashville → Cox

11:04 - Ricky Ware, Judd Ashmore & San Antonio radio names

11:50 - Living in Spring Branch / always returning to San Antonio

12:15 - Kerry's own career path to the Boerne Star

13:07 - Roland's start in sports broadcasting (~1998-99)

14:00 - Do you get nervous on the mic?

14:25 - PA vs. radio vs. TV: the differences

14:53 - High school PA announcing pitfalls

15:10 - Favorite medium: like picking a favorite child

15:47 - Baseball on radio & great voices (Gene Elston, Eric Nadel, Roy Acuff)

16:29 - PA work at Spurs, Missions & Texas State

17:38 - Research and prep for a PA job

18:21 - Getting player name pronunciations right

19:05 - Ever wish you hadn't said something on the mic?

19:26 - Bill Schoening & Kevin Harlan — great broadcasters

20:33 - Radio vs. TV: painting a picture with words

21:10 - Roland's music career: Vinyl 45s & King Beez

21:27 - 50+ years of playing guitar & singing

21:46 - Musical influences: Doug Sahm, Augie Meyers, Buddy Holly

22:25 - Austin music scene

23:00 - The Continental Football League Toros return (May 24th, UIW)

24:03 - AC Lex: Boerne ISD's great football player and former Toro.

25:00 - Wrap-up & closing thanks

Original Air Date:  May 16, 2026, as heard on Boerne Radio 103.9FM

https://www.boernestar.com/