Kerry Barboza hosts Boerne Radio's sports reporter and Coaches Show host Esteban Serrano for a wide-ranging conversation. Esteban shares how he broke into sports broadcasting at Central Catholic High School, his path through Texas Sports Productions, mentors who shaped his career (Baron Wiley, Roland Ruiz, Bill Schoning), and lessons learned from re-listening to his early work. They dig into the Coaches Show's format and live-audience challenges, Boerne Radio's sales side, this year's Boerne Little League World Series run, and a full breakdown of local high school football — including Champion, Smithson Valley, and Boerne High's strong start to the season.

0:00 – Intro & welcome to the Bernie Brew

0:32 – Nerves of being interviewed vs. interviewing

1:01 – Behind the scenes of the Coaches Show at 28 Songs Brewhouse

2:19 – Getting started in broadcasting at Central Catholic

5:07 – Meeting Baron Wiley and joining Boerne Radio

5:33 – First play-by-play game and broadcasting idols

8:12 – From Cronkite dreams to finding his own path

8:53 – Advice from mentors and self-critique

10:08 – TSP, production vs. commentary, and advice for young broadcasters

12:44 – History of the Coaches Show and its revival

14:09 – Bringing coaches on to "brag on the kids"

15:59 – Adjusting to a live studio audience

17:47 – Sales side of Boerne Radio

17:59 – Boerne Little League's World Series run

22:53 – Laredo broadcasting trips and travel memories

21:00 – Laredo Champion football: strong season outlook

23:36 – Smithson Valley matchup potential

23:53 – Boerne High Greyhounds season opener recap

25:16 – Wrap-up and thanks

Original Air Date:  September 5, 2026, as heard on Boerne Radio 103.9FM

https://www.boernestar.com/