Troy Carter talks about growing up in Philadelphia, working with Lady Gaga, hip hop's dominance, and Spotify's approach to working with artists. From his brief career as an artist to going through a tough time with Will Smith to spending his last pennies on dinner to win the business of Lady Gaga, the interview is packed with surprising stories and wisdom for the next generation of artists and managers. 17:00 - Rising up in the Philly music scene 29:00 - Troy joins Sanctuary 39:00 - Managing Lady Gaga 48:00 - Silicon Valley & investing in tech 1:13:00 - Q&A