Bob talks with one of the Godfathers of hip hop Lyor Cohen. From his first promoting gig working with the Red Hot Chili Peppers and Run DMC to all the years building Def Jam to signing Fetty Wap to his hip hop label 300, Cohen has stayed true to himself, putting the music first. In his new role as head of music for YouTube | Google, he dedicates himself to preserving diversity amidst an ever consolidating media landscape.