What does it really take to build a business from nothing?

Jamie Schmidt transformed her kitchen experiments into Schmidt's Naturals while balancing new parenthood and bootstrapping every step of the way. In this revealing conversation with Dr. Erik Korem, Jamie shares the raw truth about maintaining focus through constant pressure, making sacrifices, and trusting her intuition to scale a company to acquisition by Unilever.

For high performers seeking to elevate their game in business and life, Jamie offers honest insights about pushing through doubt, making decisive moves with limited resources, and staying true to your vision when everything feels overwhelming.

Learn:
Her counterintuitive strategy that led to breakthrough growth
How to maintain focus when you're wearing every hat in the business
The truth about bootstrapping while balancing personal life
When to trust your intuition over traditional business advice
The distribution strategy that competitors were afraid to try

Get Jamie’s Book: Supermaker: Crafting Business on Your Own Terms

Connect with Jamie on Instagram, and check out her website

Get my weekly newsletter - Adaptation

Book Erik for your next event

Start AIM7 for Free

Quotable moments:

"Say yes now, then figure out how." - Jamie Schmidt

"You can't be everything to everyone. If you try to do all of it, you're muddying up your brand." - Jamie Schmidt

"There's so much gut feeling that comes into play when you're an entrepreneur, it's just like you can't even explain it sometimes." - Jamie Schmidt

ABOUT THE BLUEPRINT PODCAST:

The BluePrint Podcast is for busy professionals and Household CEOs who care deeply about their families, career, and health. Host Dr. Erik Korem distills cutting edge-science, leadership, and life skills into simple tactics optimized for your busy lifestyle and goals.   Dr. Korem interviews scientists, coaches, elite athletes, entrepreneurs, entertainers, and exceptional people to discuss science and practical skills you can implement to become the most healthy, resilient, and impactful version of yourself.

On a mission to equip people to pursue audacious goals, thrive in uncertainty, and live a healthy and fulfilled life, Dr. Erik Korem is a High-Performance pioneer. He introduced sports science and athlete-tracking technologies to collegiate and professional (NFL) football over a decade ago. He has worked with the National Football League, Power-5 NCAA programs, gold-medal Olympians, Nike, and the United States Department of Defense.

Erik is an expert in sleep and stress resilience. He is the Founder and CEO of AIM7, the #1 pickleball health and performance app that helps pickleball players win more, recovery faster, and prevent pain and injury.

SUPPORT & CONNECT

Instagram - https://www.instagram.com/erikkorem/

Twitter - https://twitter.com/ErikKorem

LinkedIn - https://www.linkedin.com/in/erik-korem-phd-19991734/

Facebook - https://www.facebook.com/erikkorem

Website - https://www.erikkorem.com/

Newsletter - https://adaptation.beehiiv.com/subscribe

What does it really take to build a business from nothing?
Jamie Schmidt transformed her kitchen experiments into Schmidt's Naturals while balancing new parenthood and bootstrapping every step of the way. In this revealing conversation with Dr. Erik Korem, Jamie shares the raw truth about maintaining focus through constant pressure, making sacrifices, and trusting her intuition to scale a company to acquisition by Unilever.
For high performers seeking to elevate their game in business and life, Jamie offers honest insights about pushing through doubt, making decisive moves with limited resources, and staying true to your vision when everything feels overwhelming.
Learn:
<ul>
<li>Her counterintuitive strategy that led to breakthrough growth</li>
<li>How to maintain focus when you're wearing every hat in the business</li>
<li>The truth about bootstrapping while balancing personal life</li>
<li>When to trust your intuition over traditional business advice</li>
<li>The distribution strategy that competitors were afraid to try</li>
</ul>
<a href="https://amzn.to/3NRcpoq">Get Jamie’s Book: Supermaker: Crafting Business on Your Own Terms</a>
Connect with Jamie on <a href="https://www.instagram.com/jaimeschmidt">Instagram</a>, and check out her <a href="https://www.jaimeschmidt.info/">website</a>
<a href="https://adaptation.beehiiv.com/subscribe">Get my weekly newsletter</a> - Adaptation
<a href="https://www.erikkorem.com/speaker">Book Erik for your next event</a>
Start <a href="https://www.aim7.com/get-started">AIM7 for Free</a>
<hr>
Quotable moments:
"Say yes now, then figure out how." - Jamie Schmidt
"You can't be everything to everyone. If you try to do all of it, you're muddying up your brand." - Jamie Schmidt
"There's so much gut feeling that comes into play when you're an entrepreneur, it's just like you can't even explain it sometimes." - Jamie Schmidt
<hr>
ABOUT THE BLUEPRINT PODCAST:
The BluePrint Podcast is for busy professionals and Household CEOs who care deeply about their families, career, and health. Host Dr. Erik Korem distills cutting edge-science, leadership, and life skills into simple tactics optimized for your busy lifestyle and goals.   Dr. Korem interviews scientists, coaches, elite athletes, entrepreneurs, entertainers, and exceptional people to discuss science and practical skills you can implement to become the most healthy, resilient, and impactful version of yourself.
On a mission to equip people to pursue audacious goals, thrive in uncertainty, and live a healthy and fulfilled life, Dr. Erik Korem is a High-Performance pioneer. He introduced sports science and athlete-tracking technologies to collegiate and professional (NFL) football over a decade ago. He has worked with the National Football League, Power-5 NCAA programs, gold-medal Olympians, Nike, and the United States Department of Defense.
Erik is an expert in sleep and stress resilience. He is the Founder and CEO of AIM7, the #1 pickleball health and performance app that helps pickleball players win more, recovery faster, and prevent pain and injury.
SUPPORT &amp; CONNECT
Instagram - <a href="https://www.instagram.com/erikkorem/">https://www.instagram.com/erikkorem/</a>
Twitter - <a href="https://twitter.com/ErikKorem">https://twitter.com/ErikKorem</a>
LinkedIn - <a href="https://www.linkedin.com/in/erik-korem-phd-19991734/">https://www.linkedin.com/in/erik-korem-phd-19991734/</a>
Facebook - <a href="https://www.facebook.com/erikkorem">https://www.facebook.com/erikkorem</a>
Website - <a href="https://www.erikkorem.com/">https://www.erikkorem.com/</a>
Newsletter - <a href="https://adaptation.beehiiv.com/subscribe">https://adaptation.beehiiv.com/subscribe</a>

The BluePrint Podcast is for go-getters and high achievers who crave practical strategies to elevate their health, well-being, and performance. Host Dr. Erik Korem delivers bite-sized, science-backed tactics to optimize your busy life and help you excel in all areas. Whether climbing the corporate ladder or managing a hectic household, this show equips you with the tools to thrive.

Oh, and we also talk about pickleball!

Dr. Korem interviews scientists, coaches, elite athletes, entrepreneurs, entertainers, and exceptional people to discuss actionable science and practical skills you can implement to become the most healthy, resilient, and impactful version of yourself.  

Dr. Erik Korem is a high-performance pioneer on a mission to equip people to pursue audacious goals, thrive in uncertainty, and live a healthy and fulfilled life. Over a decade ago, he introduced sports science and athlete tracking technologies to collegiate and professional (NFL) football and has worked with the National Football League, Power-5 NCAA programs, gold-medal Olympians, Nike, and the United States Department of Defense.  

Erik is an expert in sleep and stress resilience. He is also the Founder and CEO of AIM7, the first pickleball health and performance app designed to prevent pain and injury and elevate performance.

SUPPORT & CONNECT  

Instagram - https://www.instagram.com/erikkorem/ 

Twitter - https://twitter.com/ErikKorem 

LinkedIn - https://www.linkedin.com/in/erik-korem-phd-19991734/ 

Facebook - https://www.facebook.com/erikkorem 

Website - https://www.erikkorem.com/ 

Newsletter - https://erikkoremhpcoach.activehosted.com/f/

QUOTES  

“The key is using stress and adapting to it and improving. That’s what high performance is to me, the ability to adapt rapidly so you can achieve your potential. There are five key pillars to creating the conditions for adaptability: sleep, exercise, mental resilience, nutrition, and community/relationships.” - Dr. Erik Korem  

“I maybe have a different concept on leadership. To me, leading is a verb. If you’re leading, you’re a leader. If you’re swimming you’re a swimmer, if you’re driving you’re a driver. If you’re leading you’re by definition a leader. I define leading as being looked to in a particular moment to make a decision or perform an action based on your unique gifts and abilities. So by that definition, everybody is a leader. All rank and role really describe is how many people are hoping you get it right when it’s your turn to wear the weight.” - Clint Bruce

"Attention is the currency of performance." - Dr. Peter Haberl

“That’s what I’ve discovered in the lives of brilliant, prolific, healthy creatives, is that they have networks of people they leverage in the course of their work. That they learn from, that they were challenged by, that they gave great insight and purview into their own life and work, in such a way that they were able to receive feedback that helped them get better at what they do.” - Todd Henry

"Restful and fulfilling sleep enables you to grow, adapt, and thrive. It creates the conditions for adaptation, so you can pursue audacious goals and thrive in uncertainty." - Dr. Erik Korem

"Most exercise programs fail, not because the reps and sets are poorly designed, but because the program doesn't adjust for how much stress your body can adapt to that day!. That's why Dr. Chris Morris' research and practical application of fluid periodization is the key for unlocking your performance potential." - Dr. Erik Korem

The BluePrint Podcast is for go-getters and high achievers who crave practical strategies to elevate their health, well-being, and performance. Host Dr. Erik Korem delivers bite-sized, science-backed tactics to optimize your busy life and help you excel in all areas. Whether climbing the corporate ladder or managing a hectic household, this show equips you with the tools to thrive.
Oh, and we also talk about pickleball!
Dr. Korem interviews scientists, coaches, elite athletes, entrepreneurs, entertainers, and exceptional people to discuss actionable science and practical skills you can implement to become the most healthy, resilient, and impactful version of yourself.  
Dr. Erik Korem is a high-performance pioneer on a mission to equip people to pursue audacious goals, thrive in uncertainty, and live a healthy and fulfilled life. Over a decade ago, he introduced sports science and athlete tracking technologies to collegiate and professional (NFL) football and has worked with the National Football League, Power-5 NCAA programs, gold-medal Olympians, Nike, and the United States Department of Defense.  
Erik is an expert in sleep and stress resilience. He is also the Founder and CEO of AIM7, the first pickleball health and performance app designed to prevent pain and injury and elevate performance.
SUPPORT &amp; CONNECT  
Instagram - <a href="https://www.instagram.com/erikkorem/">https://www.instagram.com/erikkorem/ </a>
Twitter - <a href="https://twitter.com/ErikKorem">https://twitter.com/ErikKorem </a>
LinkedIn - <a href="https://www.linkedin.com/in/erik-korem-phd-19991734/">https://www.linkedin.com/in/erik-korem-phd-19991734/ </a>
Facebook - <a href="https://www.facebook.com/erikkorem">https://www.facebook.com/erikkorem </a>
Website - <a href="https://www.erikkorem.com/">https://www.erikkorem.com/ </a>
Newsletter -<a href="https://erikkoremhpcoach.activehosted.com/f/1"> https://erikkoremhpcoach.activehosted.com/f/</a> 
QUOTES  
“The key is using stress and adapting to it and improving. That’s what high performance is to me, the ability to adapt rapidly so you can achieve your potential. There are five key pillars to creating the conditions for adaptability: sleep, exercise, mental resilience, nutrition, and community/relationships.” - Dr. Erik Korem  
“I maybe have a different concept on leadership. To me, leading is a verb. If you’re leading, you’re a leader. If you’re swimming you’re a swimmer, if you’re driving you’re a driver. If you’re leading you’re by definition a leader. I define leading as being looked to in a particular moment to make a decision or perform an action based on your unique gifts and abilities. So by that definition, everybody is a leader. All rank and role really describe is how many people are hoping you get it right when it’s your turn to wear the weight.” - Clint Bruce
"Attention is the currency of performance." - Dr. Peter Haberl
“That’s what I’ve discovered in the lives of brilliant, prolific, healthy creatives, is that they have networks of people they leverage in the course of their work. That they learn from, that they were challenged by, that they gave great insight and purview into their own life and work, in such a way that they were able to receive feedback that helped them get better at what they do.” - Todd Henry
"Restful and fulfilling sleep enables you to grow, adapt, and thrive. It creates the conditions for adaptation, so you can pursue audacious goals and thrive in uncertainty." - Dr. Erik Korem
"Most exercise programs fail, not because the reps and sets are poorly designed, but because the program doesn't adjust for how much stress your body can adapt to that day!. That's why Dr. Chris Morris' research and practical application of fluid periodization is the key for unlocking your performance potential." - Dr. Erik Korem

The BluePrint Podcast offers busy high achievers practical, science-backed strategies to boost health, well-being, and performance. Dr. Erik Korem provides concise tactics to optimize your life, excel in your career or home, and even up your pickleball game. Tools for thriving, no matter how hectic your schedule.

The BluePrint with Dr. Erik Korem

Discover how Jamie Schmidt built Schmidt's Naturals from her kitchen to a Unilever acquisition. Learn unconventional scaling strategies and the power of intuition in entrepreneurship.

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