Podcast Description: Discover the art and science of crafting messages that change minds with Dr. Todd Kashdan, a world-renowned psychology professor and persuasion expert. In this episode, Dr. Kashdan shares evidence-based strategies for creating compelling arguments, even when you lack formal authority. Learn how to frame your ideas in terms of aspirational visions, anticipate objections, and leverage social capital to amplify your impact.

Drawing on real-world examples and cutting-edge research, Dr. Kashdan reveals the key principles behind effective communication and influence.

Learn:
Why approach-oriented messages are more persuasive than avoidance-oriented ones
How to demonstrate "skin in the game" to build credibility
The importance of acknowledging short-term costs before long-term benefits
When to use a two-way message versus a one-sided argument
How to find the right messenger to champion your ideas

Whether you're an innovator challenging the status quo or a leader seeking to drive change, this episode will equip you with the tools to craft messages that resonate and inspire action.



Get my weekly newsletter - Adaptation

Book Erik for your next event

Start AIM7 for Free

Connect with Todd on his website, LinkedIn, Instagram

Get Todd’s book The Art of Insubordination: How to Dissent & Defy Effectively

Quotable moments:

"Approach oriented messages are much more effective than avoidance oriented messages." - Dr. Todd Kashdan

"One thing you want to do is point out how much skin you have in the game. So you might've done this, but one way of doing this is like, listen, we'll do this at cost. I believe in this product." - Dr. Todd Kashdan

"You want to point out that their short term costs costs before they point it out. And so this is the thing like we all wish we knew that when we were, you know, you're basically the innovator archetype in terms of creating this new technology for this, For this entire discipline, so you want it, you want to say up front. This is, there is a trade off for everything..." - Dr. Todd Kashdan

"The best way for your idea to get some merit is let let it be amplified by someone that's more socially attractive than you. And I'm using that word strategically, socially attractive. It could be physical. It could be their kind. It could be their wise, their intelligent." - Dr. Todd Kashdan



ABOUT THE BLUEPRINT PODCAST:

The BluePrint Podcast is for busy professionals and Household CEOs who care deeply about their families, career, and health. Host Dr. Erik Korem distills cutting edge-science, leadership, and life skills into simple tactics optimized for your busy lifestyle and goals.   Dr. Korem interviews scientists, coaches, elite athletes, entrepreneurs, entertainers, and exceptional people to discuss science and practical skills you can implement to become the most healthy, resilient, and impactful version of yourself.

On a mission to equip people to pursue audacious goals, thrive in uncertainty, and live a healthy and fulfilled life, Dr. Erik Korem is a High-Performance pioneer. He introduced sports science and athlete-tracking technologies to collegiate and professional (NFL) football over a decade ago. He has worked with the National Football League, Power-5 NCAA programs, gold-medal Olympians, Nike, and the United States Department of Defense.

Erik is an expert in sleep and stress resilience. He is the Founder and CEO of AIM7, a health and fitness app that unlocks the power of wearables by providing you with daily personalized recommendations to enhance your mind, body, and recovery.

SUPPORT & CONNECT

Instagram - https://www.instagram.com/erikkorem/

Twitter - https://twitter.com/ErikKorem

LinkedIn - https://www.linkedin.com/in/erik-korem-phd-19991734/

Facebook - https://www.facebook.com/erikkorem

Website - https://www.erikkorem.com/

Newsletter - https://adaptation.beehiiv.com/subscribe

Podcast Description: Discover the art and science of crafting messages that change minds with Dr. Todd Kashdan, a world-renowned psychology professor and persuasion expert. In this episode, Dr. Kashdan shares evidence-based strategies for creating compelling arguments, even when you lack formal authority. Learn how to frame your ideas in terms of aspirational visions, anticipate objections, and leverage social capital to amplify your impact.
Drawing on real-world examples and cutting-edge research, Dr. Kashdan reveals the key principles behind effective communication and influence.
Learn:
<ul>
<li>Why approach-oriented messages are more persuasive than avoidance-oriented ones</li>
<li>How to demonstrate "skin in the game" to build credibility</li>
<li>The importance of acknowledging short-term costs before long-term benefits</li>
<li>When to use a two-way message versus a one-sided argument</li>
<li>How to find the right messenger to champion your ideas</li>
</ul>
Whether you're an innovator challenging the status quo or a leader seeking to drive change, this episode will equip you with the tools to craft messages that resonate and inspire action.

<a href="https://adaptation.beehiiv.com/subscribe">Get my weekly newsletter</a> - Adaptation
<a href="https://www.erikkorem.com/speaker">Book Erik for your next event</a>
Start <a href="https://www.aim7.com/get-started">AIM7 for Free</a>
Connect with Todd on his <a href="https://toddkashdan.com/">website</a>, <a href="https://www.linkedin.com/in/toddkashdan/">LinkedIn</a>, <a href="https://www.instagram.com/toddkashdan/">Instagram</a>
<a href="https://amzn.to/3U1R6Es">Get Todd’s book The Art of Insubordination: How to Dissent &amp; Defy Effectively</a>
<hr>
Quotable moments:
"Approach oriented messages are much more effective than avoidance oriented messages." - Dr. Todd Kashdan
"One thing you want to do is point out how much skin you have in the game. So you might've done this, but one way of doing this is like, listen, we'll do this at cost. I believe in this product." - Dr. Todd Kashdan
"You want to point out that their short term costs costs before they point it out. And so this is the thing like we all wish we knew that when we were, you know, you're basically the innovator archetype in terms of creating this new technology for this, For this entire discipline, so you want it, you want to say up front. This is, there is a trade off for everything..." - Dr. Todd Kashdan
"The best way for your idea to get some merit is let let it be amplified by someone that's more socially attractive than you. And I'm using that word strategically, socially attractive. It could be physical. It could be their kind. It could be their wise, their intelligent." - Dr. Todd Kashdan

<hr>
ABOUT THE BLUEPRINT PODCAST:
The BluePrint Podcast is for busy professionals and Household CEOs who care deeply about their families, career, and health. Host Dr. Erik Korem distills cutting edge-science, leadership, and life skills into simple tactics optimized for your busy lifestyle and goals.   Dr. Korem interviews scientists, coaches, elite athletes, entrepreneurs, entertainers, and exceptional people to discuss science and practical skills you can implement to become the most healthy, resilient, and impactful version of yourself.
On a mission to equip people to pursue audacious goals, thrive in uncertainty, and live a healthy and fulfilled life, Dr. Erik Korem is a High-Performance pioneer. He introduced sports science and athlete-tracking technologies to collegiate and professional (NFL) football over a decade ago. He has worked with the National Football League, Power-5 NCAA programs, gold-medal Olympians, Nike, and the United States Department of Defense.
Erik is an expert in sleep and stress resilience. He is the Founder and CEO of AIM7, a health and fitness app that unlocks the power of wearables by providing you with daily personalized recommendations to enhance your mind, body, and recovery.
SUPPORT &amp; CONNECT
Instagram - <a href="https://www.instagram.com/erikkorem/">https://www.instagram.com/erikkorem/</a>
Twitter - <a href="https://twitter.com/ErikKorem">https://twitter.com/ErikKorem</a>
LinkedIn - <a href="https://www.linkedin.com/in/erik-korem-phd-19991734/">https://www.linkedin.com/in/erik-korem-phd-19991734/</a>
Facebook - <a href="https://www.facebook.com/erikkorem">https://www.facebook.com/erikkorem</a>
Website - <a href="https://www.erikkorem.com/">https://www.erikkorem.com/</a>
Newsletter - <a href="https://adaptation.beehiiv.com/subscribe">https://adaptation.beehiiv.com/subscribe</a>

The BluePrint Podcast is for busy professionals and Household CEOs who care deeply about their family, career, and health. Host Dr. Erik Korem distills cutting edge-science, leadership, and lifeskills into simple tactics optimized for your busy lifestyle and goals.

 

Dr. Korem interviews scientists, coaches, elite athletes, entrepreneurs, entertainers, and exceptional people to discuss science and practical skills you can implement in your life to become the most healthy, resilient, impactful version of yourself.

 

On a mission to equip people to pursue audacious goals, thrive in uncertainty, and live a healthy and fulfilled life, Dr. Erik Korem is a High Performance pioneer. He introduced sports science and athlete tracking technologies to collegiate and professional (NFL) football over a decade ago, and has worked with the National Football League, Power-5 NCAA programs, gold-medal Olympians, Nike, and the United States Department of Defense.

 

Erik is an expert in sleep and stress resilience, and he is the Founder and CEO of AIM7, a wellness app that provides custom exercise recommendations to improve the outcomes of programs and workouts you already love. It unlocks existing data from wearables and other apps to provide empathetic and scientific guidance that’s perfectly in tune with your mind and body.

 

SUPPORT & CONNECT

 
Instagram - https://www.instagram.com/erikkorem/
Twitter - https://twitter.com/ErikKorem
LinkedIn - https://www.linkedin.com/in/erik-korem-phd-19991734/
Facebook - https://www.facebook.com/erikkorem
Website - https://www.erikkorem.com/
Newsletter - https://erikkoremhpcoach.activehosted.com/f/1

 

QUOTES

 

“The key is using stress and being able to adapt to it and improve. That’s what high performance is to me, the ability to adapt rapidly so you can achieve your potential. There are five key pillars to creating the conditions for adaptability: sleep, exercise, mental resilience, nutrition, and community/relationships.” - Dr Erik Korem

 

“I maybe have a different concept on leadership. To me, leading is a verb. If you’re leading, you’re a leader. If you’re swimming you’re a swimmer, if you’re driving you’re a driver. If you’re leading you’re by definition a leader. I define leading as being looked to in a particular moment to make a decision or perform an action based on your unique gifts and abilities. So by that definition, everybody is a leader. All rank and role really describe is how many people are hoping you get it right when it’s your turn to wear the weight.” - Clint Bruce

Explore the journey of high performance by learning from the struggles and triumphs of some of the most interesting people in the world. Hosted by Dr. Erik Korem.

The BluePrint with Dr. Erik Korem

The BluePrint Podcast is for busy professionals and Household CEOs who care deeply about their family, career, and health. Host Dr. Erik Korem distills cutting edge-science, leadership, and life skills into simple tactics optimized for your busy lifestyle and goals. Dr. Korem interviews scientists, coaches, elite athletes, entrepreneurs, entertainers, and exceptional people to discuss actionable science and practical skills you can implement to become the most healthy, resilient, and impactful version of yourself.  

On a mission to equip people to pursue audacious goals, thrive in uncertainty, and live a healthy and fulfilled life, Dr. Erik Korem is a High Performance pioneer. He introduced sports science and athlete tracking technologies to collegiate and professional (NFL) football over a decade ago, and has worked with the National Football League, Power-5 NCAA programs, gold-medal Olympians, Nike, and the United States Department of Defense.  

Erik is an expert in sleep and stress resilience, and he is the Founder and CEO of AIM7, a wellness app that provides custom exercise recommendations to improve the outcomes of programs and workouts you already love. It unlocks existing data from wearables and other apps to provide empathetic and scientific guidance that’s perfectly in tune with your mind and body.  

SUPPORT & CONNECT  

Instagram - https://www.instagram.com/erikkorem/ 

Twitter - https://twitter.com/ErikKorem 

LinkedIn - https://www.linkedin.com/in/erik-korem-phd-19991734/ 

Facebook - https://www.facebook.com/erikkorem 

Website - https://www.erikkorem.com/ 

Newsletter - https://erikkoremhpcoach.activehosted.com/f/

QUOTES  

“The key is using stress and adapting to it and improving. That’s what high performance is to me, the ability to adapt rapidly so you can achieve your potential. There are five key pillars to creating the conditions for adaptability: sleep, exercise, mental resilience, nutrition, and community/relationships.” - Dr. Erik Korem  

“I maybe have a different concept on leadership. To me, leading is a verb. If you’re leading, you’re a leader. If you’re swimming you’re a swimmer, if you’re driving you’re a driver. If you’re leading you’re by definition a leader. I define leading as being looked to in a particular moment to make a decision or perform an action based on your unique gifts and abilities. So by that definition, everybody is a leader. All rank and role really describe is how many people are hoping you get it right when it’s your turn to wear the weight.” - Clint Bruce

"Attention is the currency of performance." - Dr. Peter Haberl

“That’s what I’ve discovered in the lives of brilliant, prolific, healthy creatives, is that they have networks of people they leverage in the course of their work. That they learn from, that they were challenged by, that they gave great insight and purview into their own life and work, in such a way that they were able to receive feedback that helped them get better at what they do.” - Todd Henry

"Restful and fulfilling sleep enables you to grow, adapt, and thrive. It creates the conditions for adaptation, so you can pursue audacious goals and thrive in uncertainty." - Dr. Erik Korem

"Most exercise programs fail, not because the reps and sets are poorly designed, but because the program doesn't adjust for how much stress your body can adapt to that day!. That's why Dr. Chris Morris' research and practical application of fluid periodization is the key for unlocking your performance potential." - Dr. Erik Korem

The BluePrint Podcast is for busy professionals and Household CEOs who care deeply about their family, career, and health. Host Dr. Erik Korem distills cutting edge-science, leadership, and life skills into simple tactics optimized for your busy lifestyle and goals. Dr. Korem interviews scientists, coaches, elite athletes, entrepreneurs, entertainers, and exceptional people to discuss actionable science and practical skills you can implement to become the most healthy, resilient, and impactful version of yourself.  
On a mission to equip people to pursue audacious goals, thrive in uncertainty, and live a healthy and fulfilled life, Dr. Erik Korem is a High Performance pioneer. He introduced sports science and athlete tracking technologies to collegiate and professional (NFL) football over a decade ago, and has worked with the National Football League, Power-5 NCAA programs, gold-medal Olympians, Nike, and the United States Department of Defense.  
Erik is an expert in sleep and stress resilience, and he is the Founder and CEO of AIM7, a wellness app that provides custom exercise recommendations to improve the outcomes of programs and workouts you already love. It unlocks existing data from wearables and other apps to provide empathetic and scientific guidance that’s perfectly in tune with your mind and body.  
SUPPORT &amp; CONNECT  
Instagram - <a href="https://www.instagram.com/erikkorem/">https://www.instagram.com/erikkorem/ </a>
Twitter - <a href="https://twitter.com/ErikKorem">https://twitter.com/ErikKorem </a>
LinkedIn - <a href="https://www.linkedin.com/in/erik-korem-phd-19991734/">https://www.linkedin.com/in/erik-korem-phd-19991734/ </a>
Facebook - <a href="https://www.facebook.com/erikkorem">https://www.facebook.com/erikkorem </a>
Website - <a href="https://www.erikkorem.com/">https://www.erikkorem.com/ </a>
Newsletter -<a href="https://erikkoremhpcoach.activehosted.com/f/1"> https://erikkoremhpcoach.activehosted.com/f/</a> 
QUOTES  
“The key is using stress and adapting to it and improving. That’s what high performance is to me, the ability to adapt rapidly so you can achieve your potential. There are five key pillars to creating the conditions for adaptability: sleep, exercise, mental resilience, nutrition, and community/relationships.” - Dr. Erik Korem  
“I maybe have a different concept on leadership. To me, leading is a verb. If you’re leading, you’re a leader. If you’re swimming you’re a swimmer, if you’re driving you’re a driver. If you’re leading you’re by definition a leader. I define leading as being looked to in a particular moment to make a decision or perform an action based on your unique gifts and abilities. So by that definition, everybody is a leader. All rank and role really describe is how many people are hoping you get it right when it’s your turn to wear the weight.” - Clint Bruce
"Attention is the currency of performance." - Dr. Peter Haberl
“That’s what I’ve discovered in the lives of brilliant, prolific, healthy creatives, is that they have networks of people they leverage in the course of their work. That they learn from, that they were challenged by, that they gave great insight and purview into their own life and work, in such a way that they were able to receive feedback that helped them get better at what they do.” - Todd Henry
"Restful and fulfilling sleep enables you to grow, adapt, and thrive. It creates the conditions for adaptation, so you can pursue audacious goals and thrive in uncertainty." - Dr. Erik Korem
"Most exercise programs fail, not because the reps and sets are poorly designed, but because the program doesn't adjust for how much stress your body can adapt to that day!. That's why Dr. Chris Morris' research and practical application of fluid periodization is the key for unlocking your performance potential." - Dr. Erik Korem

Psychology expert Dr. Todd Kashdan reveals evidence-based strategies for crafting messages that change minds, overcoming resistance, and finding the right messengers to amplify bold ideas

Advertisement