During his first pre-season at the helm, Paul Roos would reshape the culture of the club. Giving players more power to make decisions and integrate the ‘bloods’ mantra into the Swans. Roos’ men became a tough, gritty and uncompromising side. But their style didn’t please everyone, as AFL CEO Andrew Demetrio criticised Sydney’s tactics. In 2005 everything clicked for the Swans, going all the way in one of the game’s most dramatic finals campaigns. After 72 years of waiting, they delivered a drought-breaking premiership for their beloved Bloods faithful.

<p>During his first pre-season at the helm, Paul Roos would reshape the culture of the club. Giving players more power to make decisions and integrate the ‘bloods’ mantra into the Swans. Roos’ men became a tough, gritty and uncompromising side. But their style didn’t please everyone, as AFL CEO Andrew Demetrio criticised Sydney’s tactics. In 2005 everything clicked for the Swans, going all the way in one of the game’s most dramatic finals campaigns. After 72 years of waiting, they delivered a drought-breaking premiership for their beloved Bloods faithful.</p>

In the late 1970s the South Melbourne Football Club was fighting against extinction. Small crowds, lack of sponsors and an ailing Victorian Football League saw the Swans almost running on borrowed time. 
 
Despite an uproar from South Melbourne fans a decision was made for the club to move all of its operations to Sydney in 1982. What followed was years in the sporting wilderness, with the public not accepting of the team in a rugby league town. Fleeting on field success under a private owner helped them generate headlines and publicity, but it was short lived as the club were plunged into serious financial jeopardy. They were struggling to keep the lights on. 

With the help from some of the biggest names in footy the club would climb out of the mire and establish itself as one of the strongest sporting clubs in the land.
 
In this series we uncover the furore of the move away from South Melbourne, the challenging early years in Sydney, chaotic years of private ownership and the Swans' eventual rise as a new force in the AFL, as they broke the longest premiership drought in history.
 
This is the Swans' story, this is The Bloods.
 
Created by The Horde and brought to you by QBE Insurance, backing the Sydney Swans since 1987.