Apple has unveiled its first foldable iPhone, but is the eye watering price justified? On this episode of The Big Tech Show, Adrian Weckler talks to Ben Wood, chief marketing officer with FDM CCS Insight about the iPhone Duo, its book style design and whether Apple can make foldables mainstream.

They discuss the phone's impressive screen, camera compromises and the changing cost of smartphones as AI drives up demand for memory and chips. They also explore Apple's new direction under CEO John Ternus and the rise of ambient AI, including concerns about devices that can listen, record and remember what happens around us.

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